Category: Disrupting Enrollment

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Online advertising is changing. In fact, it's seeing the biggest shift since the iPhone became mainstream. This change is great because it's long overdue. Currently and historically,…

Significant Changes in Student Recruitment Expected in 2017

Significant Changes in Student Recruitment Expected in 2017

University Business recently published results from a survey of senior university officials and the results are quite telling of the state of play on college…

The Locomotive vs. Horse Moment for Enrollment Management

The Locomotive vs. Horse Moment for Enrollment Management

On August 28, 1830, there was a famous race between the first American-built steam engine, nicknamed Tom Thumb, and a horse-drawn rail cart. It happened…

Five Enrollment Data Resources You Should Be Reading

Five Enrollment Data Resources You Should Be Reading

Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I…

Capture Success: Open for Open House

Capture Success: Open for Open House

This past spring, Tusculum College in Greeneville, Tenn. was looking to accomplish what many colleges want to see: to increase campus visits. Using Capture Behavioral Engagement…

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Given the critical importance of accurate predictions, it is alarming that the lion’s share of prediction methodology used by enrollment managers is (charitably) decades old,…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

Eight Questions To Ask Your Predictive Modeler

Eight Questions To Ask Your Predictive Modeler

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…