Category: Disrupting Enrollment

Five Enrollment Data Resources You Should Be Reading

Five Enrollment Data Resources You Should Be Reading

Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I…

Capture Success: Open for Open House

Capture Success: Open for Open House

This past spring, Tusculum College in Greeneville, Tenn. was looking to accomplish what many colleges want to see: to increase campus visits. Using Capture Behavioral Engagement…

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Given the critical importance of accurate predictions, it is alarming that the lion’s share of prediction methodology used by enrollment managers is (charitably) decades old,…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

Eight Questions To Ask Your Predictive Modeler

Eight Questions To Ask Your Predictive Modeler

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…

It Takes a Village … or … Some Really Awesome Marketing Automation

It Takes a Village … or … Some Really Awesome Marketing Automation

To enroll the perfect class — the sun has to be shining just right, the earth spinning on its perfect axis, the winds coming out…

Opens vs. Clicks: Rating Their Importance

Opens vs. Clicks: Rating Their Importance

In the email marketing industry, there are two predominant measures of performance — open rates and click through rates. However, out of the two of…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

(This is Part 5 of a series looking at how enrollment predictions are putting higher education institutions at risk. Don’t miss our previous entries, the…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

(This is Part 4 of a series highlighting some of the ways enrollment predictions are putting higher education institutions in peril. Don’t miss our previous…