Category: Disrupting Enrollment

The Call to Adventure, Part 1: Meet Billionaire Ray Dalio

The Call to Adventure, Part 1: Meet Billionaire Ray Dalio

Instructional videos: they’re everywhere these days. The “self-help” section of your local bookstore has basically moved onto YouTube, and I’ll guess it’s there to stay.…

How to Attract and Help the Adult Learner

How to Attract and Help the Adult Learner

This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…

Are Nontraditional Students the New Normal?

Are Nontraditional Students the New Normal?

Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…

New Thinking to Combat Community College Enrollment Decline

New Thinking to Combat Community College Enrollment Decline

Community college enrollment across the United States has been in steady decline since 2011. According to Inside Higher Ed’s 2017 Survey of College and University…

New Year, New Agenda: Saving Private Colleges

New Year, New Agenda: Saving Private Colleges

New Year’s is a time for resolutions. Here’s one for saving private colleges: “think differently.” Why? To avoid closure or merger. Two days into the…

Do College and University Admissions Offices Have Enough Personnel?

Do College and University Admissions Offices Have Enough Personnel?

The job of admissions offices across the country has never been more important. No one is going to argue with that. It’s maybe even the…

Can Rural Colleges Save the Rural Economy?

Can Rural Colleges Save the Rural Economy?

“Can college towns in rural areas save our rural economy?” asks Joshua Kim. His answer, published recently in Inside Higher Ed, may be a bit…

How the Digital Age Killed the Enrollment Funnel

How the Digital Age Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

A Case for Experimentation in Enrollment Management

A Case for Experimentation in Enrollment Management

In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…