Category: Disrupting Enrollment
The Call to Adventure, Part 1: Meet Billionaire Ray Dalio
January 21, 2019 | Disrupting Enrollment
Instructional videos: they’re everywhere these days. The “self-help” section of your local bookstore has basically moved onto YouTube, and I’ll guess it’s there to stay.…
How to Attract and Help the Adult Learner
January 15, 2019 | Disrupting Enrollment, Graduate & Professional Studies
This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…
Are Nontraditional Students the New Normal?
January 11, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…
New Thinking to Combat Community College Enrollment Decline
January 10, 2019 | Disrupting Enrollment
Community college enrollment across the United States has been in steady decline since 2011. According to Inside Higher Ed’s 2017 Survey of College and University…
New Year, New Agenda: Saving Private Colleges
New Year’s is a time for resolutions. Here’s one for saving private colleges: “think differently.” Why? To avoid closure or merger. Two days into the…
Do College and University Admissions Offices Have Enough Personnel?
January 3, 2019 | Disrupting Enrollment
The job of admissions offices across the country has never been more important. No one is going to argue with that. It’s maybe even the…
Can Rural Colleges Save the Rural Economy?
December 20, 2018 | Disrupting Enrollment
“Can college towns in rural areas save our rural economy?” asks Joshua Kim. His answer, published recently in Inside Higher Ed, may be a bit…
How the Digital Age Killed the Enrollment Funnel
December 12, 2018 | Disrupting Enrollment, Higher Education Marketing Trends
In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…
A Case for Experimentation in Enrollment Management
November 30, 2018 | Disrupting Enrollment
In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…
Timely, Relevant and Valuable: What To Know About Texting Students
November 29, 2018 | Disrupting Enrollment, Graduate & Professional Studies, Higher Education Marketing Trends
The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…