(What can an admissions office learn from a 19-year-old Wendy’s manager? In a recent article for university presidents, Capture Higher Ed CEO Steve Huey discussed a “light bulb” moment he had during his formative years in the fast food industry.) When I was 19, I...
This month, The Atlantic published an article with a rather ominous title: “Here’s How Higher Education Dies”. It isn’t the first time that higher ed has been referred to as a “bubble” ready to burst, though author Adam Harris suggests we’ll see “less of a sudden pop...
Several years ago, a trade journal arrived in my office with a cover story declaring that calculating Return on Investment (ROI) was like “Nailing Jell-O to the Wall”. I found this statement to be a bit misleading. First, ROI is really not that complicated, if you’re...
Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I feel on a daily basis in my job: perpetual newbie. “In this era of ‘becoming,’ everyone becomes a newbie,” Kelly...
Thinking fast and thinking slow … Dispelling myths and uncovering opportunities … Mixing big data with soccer … Capture Book Club is back with heady material to nourish your brain. Capture Higher Ed’s continuing adventures in reading are...
Digital Display Targeting for Higher Ed Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site you see the same (or a similar) ad, and then it is on another site, and another? You may have experienced...
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