Category: Disrupting Enrollment

Two Great Tastes: The Value of Online Ed and Community Colleges

Two Great Tastes: The Value of Online Ed and Community Colleges

Do you know how long community colleges have been around? Since 1901, as this recent article in U.S. News & World Report reminds us. Traditionally,…

How to Find a New Niche of Prospective College Students

How to Find a New Niche of Prospective College Students

At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective college students in real-time. Capture Behavioral Engagement (CBE) alone offers…

Capture Behavioral Intelligence, Part 2: Not Coming to Your Site, Not Coming to Your School

Capture Behavioral Intelligence, Part 2: Not Coming to Your Site, Not Coming to Your School

Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million visits to our partner websites…

Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…

Can Artificial Intelligence Automate College Admissions?

Can Artificial Intelligence Automate College Admissions?

Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…

Are Nontraditional Students the New Normal?

Are Nontraditional Students the New Normal?

Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Capture Behavioral Intelligence, Part 1: Where Do Prospects Visit on Your Site?

Over the last four years, Capture Higher Ed — through our behavioral intelligence platform Capture Behavioral Engagement (CBE) — has tracked more than 200 million…

Where To Focus Your Time and Energy: A Tale of Two Sara’s

Where To Focus Your Time and Energy: A Tale of Two Sara’s

Capture Higher Ed has been running its marketing automation software, Capture Behavioral Engagement (CBE), on its partners’ websites for almost two years. The insights have…

Milestone: When the College Search Process Ends

Milestone: When the College Search Process Ends

The day before April Fools’ Day, writer Matt Reed made clear that his “Confessions of a Community College Dean” blog on Inside Higher Ed was…

Top 3 Things You Should Know About Machine Learning

Top 3 Things You Should Know About Machine Learning

It’s not monolithic. It has strong advantages as well as important drawbacks. It will have major implications for what products will look like in the…