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4 Questions You Should Be Asking Your Recruitment Marketing Vendors

4 Questions You Should Be Asking Your Recruitment Marketing Vendors

Between the changing expectations of Gen Z and the looming “demographic cliff,” there’s no way around it – recruitment marketing is getting harder. With stress lingering from the pandemic, significant new demographic challenges on the horizon, and admissions budgets...
How to Secure Your Incoming Class: A Capture Checklist

How to Secure Your Incoming Class: A Capture Checklist

You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Enabling Counselor Success as an Extension of Your Admissions Team 

Enabling Counselor Success as an Extension of Your Admissions Team 

While burnout and turnover on the admissions team certainly isn’t new, everything was heightened and exacerbated in the wake of the pandemic. Staff shortages and supply chain issues hindered campuses greatly as they struggled for a return to normalcy. To this...
Recruitment Marketing: Enhancing Your Offline Strategies

Recruitment Marketing: Enhancing Your Offline Strategies

While recruitment marketing and enrollment management have seen a digital transformation in recent years, that doesn’t mean you completely throw away the effective offline marketing strategies you’ve leaned on in the past. But there are plenty of opportunities to...
3 Essential Transfer Strategies for Enrollment Offices

3 Essential Transfer Strategies for Enrollment Offices

In this recent blog, we examined three questions university enrollment teams should ask about their work in the transfer marketplace. Staying with that magic number, let’s now offer three essential transfer strategies for getting out in front of this sometimes elusive...
Parent Insights: College Communications and Decision Dynamics

Parent Insights: College Communications and Decision Dynamics

Parents play a significant role in their child’s college decision process and understanding their perspectives and preferences is crucial for higher education recruitment marketers. During INNOVATE 2023, Capture’s virtual conference for recruitment marketing leaders...
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