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How Enrollment Predictions Are Driving Colleges Out Of Business

How Enrollment Predictions Are Driving Colleges Out Of Business

(The following is an introduction to a five-part series on how the strategic enrollment management industry is putting higher education at risk.) Strategic enrollment management…

Enrollment Analytics: What Makes Students Click Through the Most?

Enrollment Analytics: What Makes Students Click Through the Most?

Fall is here. It’s that time of year when students are getting ready to start applying for college. Or is it? What if a student…

Breaking the Rules in Email Enrollment Marketing (Part 1)

Breaking the Rules in Email Enrollment Marketing (Part 1)

There are plenty of conventional ideas about how email enrollment marketing best works. At Capture Higher Ed, we are interested in going against the established…

Data Considerations for Predictive Admissions Products Part 2

Data Considerations for Predictive Admissions Products Part 2

Part 2—Measurement and Coding The following is Part 2 of a two-part blog series overviewing four components of good and bad quality data for predictive…

Embracing Variability: No perfect college. Only perfect colleges

Embracing Variability: No perfect college. Only perfect colleges

Malcolm Gladwell’s now famous Ted Talk about Howard Moskowitz’s research on happiness and spaghetti sauce has been viewed more than 6 million times. With it,…

Embracing Variability: No Perfect College, Only Perfect Colleges

Embracing Variability: No Perfect College, Only Perfect Colleges

Malcolm Gladwell’s now famous Ted Talk about Howard Moskowitz’s research on happiness and spaghetti sauce has been viewed more than 6 million times. With it,…

​In 2020 People Will Stop Talking To You – So Plant A Tree

​In 2020 People Will Stop Talking To You – So Plant A Tree

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

​In 2020 People Will Stop Talking to You … So Plant a Tree!

​In 2020 People Will Stop Talking to You … So Plant a Tree!

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

Yield Campaigns: Make Your Students Stay

Yield Campaigns: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…