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Making It Stick, Part 2: Tell Stories That Tap Into Emotions

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

In Part 1 of “Making It Stick,” we introduced Chip and Dan Heath’s 2007 book, Made to Stick, which uses several marketing success stories to…

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

In terms of enrollment management, how do we get our ideas to stick in the minds of our target audience: students and, in some instances,…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 3

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 3

(Welcome to Part 3 of a series we’re calling How Enrollment Predictions Are Driving Colleges Out Of Business. Don’t miss our previous entries, the (Series…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 2

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 2

(The following is a Part 2 of a series on how the strategic enrollment management industry is putting higher education at risk. Be sure to…

Capture Welcomes Asbury University

Capture Welcomes Asbury University

Capture Higher Ed is happy to welcome Asbury University as their newest partner. Located in Wilmore, KY., Asbury University is home to more than 1,300…

Out-of-State Does Not Mean Outta-Reach

Out-of-State Does Not Mean Outta-Reach

I went to school outof state. Eerrr… wait, no I didn’t. My parents moved away while I was a freshman. That’s what going to school…

Breaking the Rules in Email Marketing (Part 2)

Breaking the Rules in Email Marketing (Part 2)

Part 1 of this blog began with a look at subverting conventional ideas about best practices for email marketing, and how Capture Higher Ed puts some…

Capture Welcomes Midway University as New Partner

Capture Welcomes Midway University as New Partner

Capture Higher Ed is proud to announce one of our newest partners, Midway University. Located in Midway, Ky., Midway University was founded in 1847 and…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 1

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 1

(The following is a Part 1 of a series on how the strategic enrollment management industry is putting higher education at risk. You can read…

Capture Success: Our Partners Are Seeing Great ROI

Capture Success: Our Partners Are Seeing Great ROI

Like any business, a school that partners with Capture Higher Ed wants to know that it’s making a smart investment. We have the data to…