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#Recruitment: Meet Them Where They Are

#Recruitment: Meet Them Where They Are

Current high school students/soon-to-be college freshmen are a part of the Mobile Generation. Today’s teenagers leave little of their daily lives to the imagination, now…

Episode 2 – The End of Enrollment Theory?

Episode 2 – The End of Enrollment Theory?

 How do we understand complex enrollment problems in the age of the petabyte? Thom and Brad discuss what enrollment management could learn from Big…

Opens vs. Clicks: Rating Their Importance

Opens vs. Clicks: Rating Their Importance

In the email marketing industry, there are two predominant measures of performance — open rates and click through rates. However, out of the two of…

Episode 1 – Begin At The Beginning

Episode 1 – Begin At The Beginning

In the inaugural Weightlist podcast, Thom and Brad discuss the show itself and what sort of topics will be covered. Namely: data, enrollment management, data…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

(This is Part 5 of a series looking at how enrollment predictions are putting higher education institutions at risk. Don’t miss our previous entries, the…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

(This is Part 4 of a series highlighting some of the ways enrollment predictions are putting higher education institutions in peril. Don’t miss our previous…

Capture Welcomes Bethel College

Capture Welcomes Bethel College

Bethel College was founded in 1887 in North Newton, KS.. BC is an independent institution of higher education, with a mission to prepare students through…

Capture Success: Creating A Sense of Urgency

Capture Success: Creating A Sense of Urgency

This past spring, Belhaven University, a private Christian liberal arts school in Jackson, Miss., with an enrollment of about 3,800 students, wanted to stoke up…

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

In Part 1 of “Making It Stick,” we introduced Chip and Dan Heath’s 2007 book, Made to Stick, which uses several marketing success stories to…

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

In terms of enrollment management, how do we get our ideas to stick in the minds of our target audience: students and, in some instances,…