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The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…

The Case for Free Tuition in New York

The Case for Free Tuition in New York

As you may have seen in the news the last few days, New York Gov. Andrew Cuomo unveiled a plan to make college tuition at…

A Message From Capture CEO Steve Huey

A Message From Capture CEO Steve Huey

Just wanted to send a big thank you to all of our partners, friends and colleagues for your friendship and loyalty in 2016. We will…

A Brief History of Financial Aid Part III

A Brief History of Financial Aid Part III

(Be sure to read Part I and Part II of “A Brief History of Financial Aid.”) By the time President Clinton came into office, financial…

Capture Bowl Season: The University of New Mexico

Capture Bowl Season: The University of New Mexico

Battling gusty winds, the University of New Mexico held off the University of Texas - San Antonio, 23-20, in the New Mexico Bowl on Dec.…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Online advertising is changing. In fact, it's seeing the biggest shift since the iPhone became mainstream. This change is great because it's long overdue. Currently and historically,…

A Brief History of Financial Aid: Part II

A Brief History of Financial Aid: Part II

(You can read Part I of “A Brief History of Financial Aid” here.) By the 1960’s, American colleges and universities found themselves in a boom…

Significant Changes in Student Recruitment Expected in 2017

Significant Changes in Student Recruitment Expected in 2017

University Business recently published results from a survey of senior university officials and the results are quite telling of the state of play on college…

If They’re Not Crying, You’re Not Trying

If They’re Not Crying, You’re Not Trying

Yes, it’s the Most Wonderful Time of the Year … Christmas is upon us. Are you rushing out to buy any last minute gifts? Me…