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A Simple Primer on Predictive Modeling

A Simple Primer on Predictive Modeling

Sometimes it’s good to stop, take a deep breath, and get down to brass tacks — in this case, the basics of predictive modeling in…

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Given the critical importance of accurate predictions, it is alarming that the lion’s share of prediction methodology used by enrollment managers is (charitably) decades old,…

5 Tips for Creating Effective Marketing Emails

5 Tips for Creating Effective Marketing Emails

Capture Higher Ed’s communication department creates many emails to send to high school students and their families on behalf of colleges and universities. We’ve learned…

Tweeting, Tailgating and Tennessee Football

Tweeting, Tailgating and Tennessee Football

Have you ever heard 100,000 people sing “Rocky Top?” Well I have, and let me tell ya — it’s impressive. The University of Tennessee knows…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

Introducing: The Dejargonizer

Introducing: The Dejargonizer

Pop quiz: If you were to get the following email, would you know what to do? ** Brad, My SQL transistor is down, our only…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

Eight Questions To Ask Your Predictive Modeler

Eight Questions To Ask Your Predictive Modeler

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…

It Takes a Village … or … Some Really Awesome Marketing Automation

It Takes a Village … or … Some Really Awesome Marketing Automation

To enroll the perfect class — the sun has to be shining just right, the earth spinning on its perfect axis, the winds coming out…

#Recruitment: Meet Them Where They Are

#Recruitment: Meet Them Where They Are

Current high school students/soon-to-be college freshmen are a part of the Mobile Generation. Today’s teenagers leave little of their daily lives to the imagination, now…