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7 Questions About Marketing Automation for Advancement

7 Questions About Marketing Automation for Advancement

While it is pervasive and highly effective in the corporate world, the use of a marketing automation for advancement literally has never been done before.…

The Call to Adventure, Part 4: See the Patterns in the Machinery

The Call to Adventure, Part 4: See the Patterns in the Machinery

(This is Part 4 of the Capture Higher Ed blog series, The Call to Adventure, which discusses billionaire Ray Dalio’s “Principles of Success” and how…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Merging Colleges: Now is Not too Early for Some Institutions

Merging Colleges: Now is Not too Early for Some Institutions

Recently, I talked about the “college bubble,” and I alluded to the fact that we’re beginning to see merging colleges in order for them to…

Capture Welcomes New Partner the University of North Texas

Capture Welcomes New Partner the University of North Texas

Introducing one of Capture Higher Ed’s newest partners, the University of North Texas. Located in Denton, Texas — 36 miles north of Dallas-Fort Worth —…

Looking for New Major Gift Prospects? Try Your Website

Looking for New Major Gift Prospects? Try Your Website

On their regular Passionate Giving Blog, Richard Perry and Jeff Schreifels of the donor relations consulting firm Veritus Group recently reposted a blog that discussed…

3 Things You Should Know About Texting Alumni and Donors

3 Things You Should Know About Texting Alumni and Donors

Texting has transformed the way colleges communicate with students, and the same medium can help your institution reach alumni and donors. But the rules are…

Episode 31 — School Counseling and Catching Foul Balls with Ross Wolfson

Episode 31 — School Counseling and Catching Foul Balls with Ross Wolfson

33% of public high schools in the United States employ guidance professionals devoted exclusively to post-secondary counseling. In this episode of The Weightlist, Thom and…

Do You Know the Behavioral Patterns of Your Website Visitors?

Do You Know the Behavioral Patterns of Your Website Visitors?

Capture Behavioral Engagement (CBE) not only monitors behavioral patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

The Call to Adventure, Part 3: Make a Five-Step Plan

The Call to Adventure, Part 3: Make a Five-Step Plan

(This is the third installment of the Capture Higher Ed blog series, The Call to Adventure, which discusses billionaire Ray Dalio’s “Principles of Success” and…