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Eternal Fundraising: Do Your Campaigns Ever End?

Eternal Fundraising: Do Your Campaigns Ever End?

An article earlier this year on the news website, Inside Philanthropy, reported on a survey of 600 fundraisers — mostly in higher education — that…

15 Mind-Blowing Facts About Big Data and Analytics

15 Mind-Blowing Facts About Big Data and Analytics

In 2016, Data Science Central, an online resource for those who work with big data, published a blog that listed 15 Astonishing Tweetable Facts About…

SFSU Alum Makes Largest Cryptocurrency Gift Ever

SFSU Alum Makes Largest Cryptocurrency Gift Ever

Cash, Check or Crypto? Investor Chris Larsen and his wife, Lyna Lam, along with their non-profit, Rippleworks, chose option No. 3 when they recently donated…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…

How to Increase Awareness Through Paid Social Prospecting

How to Increase Awareness Through Paid Social Prospecting

A Capture Higher Ed partner in the Southeast recently wanted to increase awareness, inquiries and enrollments by highlighting its online and degree-completion programs. Through a…

Capture Welcomes New Partner, San José State University

Capture Welcomes New Partner, San José State University

Introducing one of Capture Higher Ed’s newest partners, San José State University. Located on a 154-acre campus in downtown San José, Calif. — midway between…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

A New Look at Technical and Community College Recruitment

A New Look at Technical and Community College Recruitment

Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most…

Digital Tools Are Changing Education — What About Recruitment?

Digital Tools Are Changing Education — What About Recruitment?

This year, the education industry is at a “digital crossroads” and primed for “digital disruption like never before,” according to Jodie Pozo-Olano, the chief education…

Take Off the Blinders When Reaching Out to High-Capacity Alumni

Take Off the Blinders When Reaching Out to High-Capacity Alumni

A large percentage of what university major gift officers do is call alumni — people who in some cases haven’t been heard from by the…