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Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

Why Enrollment Management Needs Machine Learning

Why Enrollment Management Needs Machine Learning

Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…

Enrollment in Online Courses Expected to Keep Growing

Enrollment in Online Courses Expected to Keep Growing

The future looks bright for online courses and programs at U.S. colleges and universities, according to a recent survey. A 2018 report published by Babson…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, commercial industry has used tracking…

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

In this blog series, we have been outlining some of the insights gleaned from four years of Capture Higher Ed tracking more than 200 million…

How To Communicate With Your Young Alumni

How To Communicate With Your Young Alumni

There are two words worth remembering when communicating and maintaining strong relationships with your young alumni: effortless and seamless. Because effortless and seamless are what…

Does the Recruitment Cycle Ever Begin or End?

Does the Recruitment Cycle Ever Begin or End?

For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing…

Choosing Quality Over Quantity With Your Discovery Calls

Choosing Quality Over Quantity With Your Discovery Calls

How many discovery calls are your gift officers making? (Is it ever enough?) How many of their discovery calls are based on promising information? How…

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…