502.585.9033       info@capturehighered.com

Redefining Higher
Education Marketing

Since 2011, higher education institutions have increased overall advertising budgets by 44%. This increase has coincided with an 8% drop in traditional college enrollment. These diminishing returns illustrate how the concept of “spend more money and get more students” is outdated, out-of-touch and clearly ineffective.

Are you ready to embrace the evolution in higher education and beat the law of diminishing returns?

Capture Behavioral Engagement graphic

Capture Behavioral Engagement

Capture Behavioral Engagement (CBE) is the first marketing automation software created specifically for higher education. CBE allows you to track, analyze and report on visitors’ real-time site behavior, giving you the ability to better communicate the right message at the most relevant time.

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Student & Donor Outreach

Capture’s full service marketing includes everything from email and digital ads to direct mail and search consulting. Personalized to your brand and prospective students and alumni, when Capture’s marketing is paired with CBE and Envision it’s like connecting the dots and creating the most intelligent marketing outreach in the industry.

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Word Balloons for student outreach
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Envision Predictive Modeling

Capture’s predictive engine, Envision, forecasts which students are most likely to apply and enroll. This data helps your institution make more informed decisions about your student recruitment and donor outreach, which in turn results in a more cost-effective strategy.

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