Capture Blog

Episode 8 – Experiments in Enrollment Management with Eric Maguire

The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President & Dean of Admission & Financial Aid is pushing that boundary.  His approach embodies the Edison Model that embraces experimentation and purposeful failure as key ingredients to enrollment success.  From the use of recruitment control groups to assessing the use of non-cognitive variables in selection, Thom and Brad’s interview of this industry thought leader outlines a new framework for thoughtful enrollment management.  It’s an all Pennsylvania episode of The Weightlist so come on in and join the conversation.


Thom: Victory Brewing Company, Downingtown, PA,
Old Horizontal,

Brad: Victory Brewing Company, Downingtown, PA,
Prima Pils,


Lancaster Brewing Company,


Artist: Jason Shaw,

Track: Rocky Top,

Used under Creative Commons Attribution 3.0 United States License,, No revisions made.

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