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The Weight List Podcast Episode 11 – Attributing Success in a Complex Recruitment Environment

Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weight List Podcast, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it.

Beers:

Thom: Braxton Brewing Company, Covington, KY, www.braxtonbrewing.com, Revamp IPA, https://untappd.com/b/braxton-brewing-company-revamp/1950592

Brad: Red Hook Brewing Company, Woodinville, WA, redhook.com, American Pale Ale, https://untappd.com/b/redhook-brewery-american-pale-ale/1528689

References:

Brad’s Number:

https://nces.ed.gov/datapoints/2016406.asp

https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table

Thom’s Number:

Elon Musk and Data Exhaust:
https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review

Inside Higher Ed, Discounting Keeps Climbing, https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17

Move beyond last click attribution in AdWords, https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html

R package Attribution: http://analyzecore.com/2016/08/03/attribution-model-r-part-1

New York Excelsior Scholarship: https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship

Tennessee Promise Program: http://tnpromise.gov/about.shtml

Music:

Artist: Josh Woodward, http://freemusicarchive.org/music/Josh_Woodward

Track: Once Tomorrow (Instrumental Version), http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow

Used under Creative Commons Attribution 3.0 Unported License (CC BY 3.0), https://creativecommons.org/licenses/by/3.0, No revisions made.

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