Results

Our Focus is on the Results

Meeting your enrollment goals is our first priority. We are confident our solutions and expertise will meet your needs, but don’t just take our word for it. Below is a sample of case studies that showcase our successes.

Digital Display TargetingAvila University
Digital Display Targeting

After running 4 campaigns to 2016 High School Seniors, Avila saw a digital ad CTR (click-through rate) of .16%. That’s more than double the industry average.

See some of our Digital Display Targeting creative >

Calling CampaignsBelhaven University
Student Outreach

In our fourth year of working with Belhaven University, we continue to utilize data from CBE and more sophisticated comm flows to keep improving. We are already 77% to FY17 goal by the end of October.

Check out our other Student Outreach pieces >

Our Lady of the Lake University
Digital Display Targeting

OLLU targeted 64,631 students on their IP targeting campaigns. Data shows that students who received the ads were 4.35% more likely to apply.

See some of our Digital Display Targeting creative >

Tusculum College
Capture Behavioral Engagement

Tusculum wanted to increase open house attendees. They served a CBE toaster to 1415 unique visitors, and had a 7.7% conversation rate.

Check out other CBE success stories >

University of Pittsburgh
Digital Display Targeting

University of Pittsburgh’s fall campaign, targeting 2017 students, served over 14,000 impressions and had a .33% CTR, almost 5 times the industry average.

See some of our Digital Display Targeting creative >

University of Toledo
Capture Behavioral Engagement

The University of Toledo used CBE to communicate with 7,800 unique prospects visiting their Engineering School web site. Over 1,500 clicked on the dynamic content piece to learn more, and 57 students completed their program inquiry form.

Check out other CBE success stories >

icon-dollar$9.42
Average Return on Investment

For every $1 spent with us, we return an average of $9.42 in applications and enrollments.

icon-education16% Increase
Qualified Applicant Pool

Partners see an average of 16% increase in their qualified applicant pool after two years of working with Capture.

icon-percent85–100%
Percent to enrollment goal

By January, on average, half of our partners are between 85–100% of their enrollment goals for that fiscal year cycle.

icon-laptop24x Industry Average
Social media retargeting

Are you doing Facebook or Instagram retargeting campaigns? You should. We see an average CTR of 1.69% – that’s 24 times the industry average.

icon-targeted14,000,000
Prospect Tracking

We’re tracking over 14,000,000 potential prospects on our partners’ web sites. How many are visiting your sites?

icon-targeted5.9% CTR
Capture Behavioral engagement

Our average CTR for CBE dynamic content campaigns that deliver 1:1 messaging is 5.9%, 8 times the industry average.

icon-scale90.7% Accuracy
Envision Prediction Engine

We’ve seen a 90.7% average accuracy for our application models – our enrollment models are up to 99% accurate.

icon-targeted5 Days
Capture behavioral Engagement

it only takes us about 5 days to launch a CBE campaign. (If your team can help us out with some tagging – so easy!)

icon-laptop16 Spotify Playlists
Interactive Branding

Our prospective students love some good tunes, and so do we. This is just one of our innovative branding techniques to keep prospects engaged.

We are so thankful for our long-time partnership with Capture. Each year, their innovations are really changing the game. We are really excited about the new Behavioral Engagement technology. It will be great to help us stay ahead of the curve. It won’t be long until everyone sees the benefits!


Suzanne Sullivan
Assistant Vice President for Traditional and Online Admission
Belhaven University

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Our team couldn’t wait to start utilizing all the features of CBE. Within two weeks of partnering with Capture, we started launching campaigns to target freshman prospects that, unbeknownst to us before CBE, were actively engaging us on our website. The options are endless on how we can communicate 1:1 with prospects, which is what we were drawn to, along with the ability to remove the “stealth” component of students learning about our university.


Billy Pierce
Director of Undergraduate Admission
University of Toledo

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We partnered with Capture to gain a better understanding of which of our admitted students were really engaging through yield season. The tools and reports provided by Capture, and their use of dynamic content, has enabled us to take personalized messaging to another level. Understanding student behavior during this key time in recruitment has enabled my staff to be more efficient with their time and focus on those students who were engaged and highly interested.


Kent Barnds
Executive Vice President of Enrollment, Communication and Planning
Augustana College

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The team at Capture truly partners with our team to be responsive and provide excellent customer service. We’ve experienced significant growth in our acceptable applicant pool, and I attribute that to their strategic search strategy. They provide campaign management and notification systems that are extremely valuable to our counselors. Capture provides a level of transparency that allows me to make informed decisions all year long.


Brian Fernandes
Vice President of Enrollment Management
Dominican College

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