Our Focus is on the Results
Meeting your enrollment goals is our first priority. We are confident our solutions and expertise will meet your needs, but don’t just take our word for it. Below is a sample of case studies that showcase our successes.
After running 4 campaigns to 2016 High School Seniors, Avila saw a digital ad CTR (click-through rate) of .16%. That’s more than double the industry average.
In our fourth year of working with Belhaven University, we continue to utilize data from CBE and more sophisticated comm flows to keep improving. We are already 77% to FY17 goal by the end of October.
OLLU targeted 64,631 students on their IP targeting campaigns. Data shows that students who received the ads were 4.35% more likely to apply.
Tusculum wanted to increase open house attendees. They served a CBE toaster to 1415 unique visitors, and had a 7.7% conversation rate.
University of Pittsburgh’s fall campaign, targeting 2017 students, served over 14,000 impressions and had a .33% CTR, almost 5 times the industry average.
The University of Toledo used CBE to communicate with 7,800 unique prospects visiting their Engineering School web site. Over 1,500 clicked on the dynamic content piece to learn more, and 57 students completed their program inquiry form.
For every $1 spent with us, we return an average of $9.42 in applications and enrollments.
Partners see an average of 16% increase in their qualified applicant pool after two years of working with Capture.
By January, on average, half of our partners are between 85–100% of their enrollment goals for that fiscal year cycle.
Are you doing Facebook or Instagram retargeting campaigns? You should. We see an average CTR of 1.69% – that’s 24 times the industry average.
We’re tracking over 14,000,000 potential prospects on our partners’ web sites. How many are visiting your sites?
Our average CTR for CBE dynamic content campaigns that deliver 1:1 messaging is 5.9%, 8 times the industry average.
We’ve seen a 90.7% average accuracy for our application models – our enrollment models are up to 99% accurate.
it only takes us about 5 days to launch a CBE campaign. (If your team can help us out with some tagging – so easy!)
Our prospective students love some good tunes, and so do we. This is just one of our innovative branding techniques to keep prospects engaged.
We are so thankful for our long-time partnership with Capture. Each year, their innovations are really changing the game. We are really excited about the new Behavioral Engagement technology. It will be great to help us stay ahead of the curve. It won’t be long until everyone sees the benefits!
Assistant Vice President for Traditional and Online Admission
Our team couldn’t wait to start utilizing all the features of CBE. Within two weeks of partnering with Capture, we started launching campaigns to target freshman prospects that, unbeknownst to us before CBE, were actively engaging us on our website. The options are endless on how we can communicate 1:1 with prospects, which is what we were drawn to, along with the ability to remove the “stealth” component of students learning about our university.
Director of Undergraduate Admission
University of Toledo
We partnered with Capture to gain a better understanding of which of our admitted students were really engaging through yield season. The tools and reports provided by Capture, and their use of dynamic content, has enabled us to take personalized messaging to another level. Understanding student behavior during this key time in recruitment has enabled my staff to be more efficient with their time and focus on those students who were engaged and highly interested.
Executive Vice President of Enrollment, Communication and Planning
The team at Capture truly partners with our team to be responsive and provide excellent customer service. We’ve experienced significant growth in our acceptable applicant pool, and I attribute that to their strategic search strategy. They provide campaign management and notification systems that are extremely valuable to our counselors. Capture provides a level of transparency that allows me to make informed decisions all year long.
Vice President of Enrollment Management