In part 1 of this blog, I discussed the first five of 10 graphic design trends that are either emerging or poised on the horizon to make an impact in 2017. These included designs inspired by nature, the use of bright colors and bold typography, idealizing the past, and standing out by standing back with minimalism. Today, I break down trends six thru 10.
Millennials who are now reaching adulthood have a yearning to return to childhood, and are the culprit for this emerging design trend. An idealized version of innocence captures the viewer’s attention by appearing unintimidating, approachable and familiar. This design style can be achieved through illustrations, animated scenes, characters, handwritten lettering and simple colorful patterns.
- Authentic Photos
Generic stock images are overused. Period. Regardless of the stock image’s quality, if your audience has seen your image on multiple websites, they’ll assume you cannot create your own material, thus reducing their interest to engage with your content. Therefore in 2017, you should consider using authentic, original images that represent your brand. In doing so, you’ll make your brand more unique and fresh, allowing you to attract more readers and stay ahead of your competition.
Get out of the way and let your brand shine! Try just focusing on clarity and color. Also, know your brand and do not stray from it. Boil everything down to just the essential elements of your brand and message, and use simple words and shapes. Connect to your audience without selling, and invite your customer to embrace your brand’s spirit.
Want to grab your audience’s attention in a quick, exciting way? Cinemagraphs are the perfect tool! Compared to GIFs, cinemagraphs are still images with only minor elements moving in them. This technique brings a simple photograph to life and can be used to tell stories and drive engagement. Brands like Netflix, Kraft and IKEA are already using them in their marketing strategies for this year.
- Videos Everywhere
Moving content has become an integral part of marketing strategies for designers. High-resolution screens and fast connections have opened doors for widespread growth of video content. Last year, we saw a rise in video backgrounds as headers on many website’s homepages. Your audience demands high quality video that tells a story. It has to be interesting and relevant to your content, as well.
By Chelsea Grider, Senior Graphic Designer, Capture Higher Ed