Prospective students cut their own trail. Their pathways to higher education are individual, specific, varied and nuanced. The tools they use are multiple and mobile. Their attention spans are shrinking. And their distrust for marketing is growing.
More and more, charting the decision journey of a teenager who is researching your university requires a deep understanding of online behavior and the college selection process.
At Capture Higher Ed, we gain on that understanding every day by chasing the data. When prospective students investigate your institution on your website, they leave a trail of data. With Capture Behavioral Engagement (CBE), higher education’s No. 1 marketing automation software, Capture has tracked more than 25 million visitors to our partners’ websites.
What have we learned about the student decision journey — that path that is unique to every student?
Attendees of the 2017 National Association for College Admission Counseling (NACAC) National Conference can find out Friday, Sept. 15, when Capture’s Thom Golden joins LeAnn Hughes, vice president of enrollment and marketing at Illinois Wesleyan University, for “Hot On the Trail of the Student Decision Journey.”
Golden, Capture’s senior vice president of data science and co-host of the popular podcast The Weightlist, and Hughes will discuss what online behavior seems to matter; when students investigate colleges online; what students say and what students do when it comes to their academic interests; and much more.
The session will start at 12:15 p.m. in Exhibit Hall C’s LEARN Booth. Those attending the presentation will be eligible to win a free, six-month CBE subscription worth $30,000.
At Capture, we’re ready to attack NACAC — an outstanding opportunity to learn about the latest trends, products, technology and emerging practices influencing the enrollment management industry. It’s also a great chance to meet the people behind them.
A great opportunity to meet the people behind Capture Higher Ed will be Friday evening (Sept. 15) at Capture’s Happy Hour. The festivities will be from 7–10 p.m. at the City Bar at Westin Boston Waterfront (just steps from the convention center). Let us know you’re coming by RSVPing here.
We can’t wait to see you at NACAC 2017!
By Kevin Hyde, Senior Content Writer, Capture Higher Ed