Disrupting Enrollment

How the Internet Killed the Enrollment Funnel

How the Internet Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

The 5-1 University of Tennessee-Knoxville Volunteers have been the Harry Houdini of college football, narrowly escaping defeat time and time again throughout the first half…

Beanball Admissions: How You Have Been Misled About Student Recruitment

Beanball Admissions: How You Have Been Misled About Student Recruitment

Imagine your ideal prospective student. Picture her standing with a group of friends or sitting alone with ear buds in, doing whatever it is that post-millennials…

The Art and Science of Search

The Art and Science of Search

Movies with military themes always seem to get me.  Maybe its just because I am a guy and all the guns and explosions hold my…