Disrupting Enrollment

Stay Top of Mind Through Robust Retargeting

Stay Top of Mind Through Robust Retargeting

Sarah Russell, director of digital media at Keypath Education, recently posted an excellent blog on the importance of robust retargeting campaigns to education marketers. Russell…

What Is A Data Scientist?

What Is A Data Scientist?

This past fall, Capture Higher Ed’s very own Dr. Thom Golden and Dr. Brad Weiner debuted The Weight List, a podcast dedicated to data, enrollment…

The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Online advertising is changing. In fact, it's seeing the biggest shift since the iPhone became mainstream. This change is great because it's long overdue. Currently and historically,…

Significant Changes in Student Recruitment Expected in 2017

Significant Changes in Student Recruitment Expected in 2017

University Business recently published results from a survey of senior university officials and the results are quite telling of the state of play on college…

The Locomotive vs. Horse Moment for Enrollment Management

The Locomotive vs. Horse Moment for Enrollment Management

On August 28, 1830, there was a famous race between the first American-built steam engine, nicknamed Tom Thumb, and a horse-drawn rail cart. It happened…

Five Enrollment Data Resources You Should Be Reading

Five Enrollment Data Resources You Should Be Reading

Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I…

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Given the critical importance of accurate predictions, it is alarming that the lion’s share of prediction methodology used by enrollment managers is (charitably) decades old,…

The Middleman We Insist On: Why Name Sellers Run Enrollment Management

The Middleman We Insist On: Why Name Sellers Run Enrollment Management

Pre-internet, if you wanted to sell your car you would likely take out an ad in the local classified section, stick a sign in the car window…