Disrupting Enrollment

The Middleman We Insist On: Why Name Sellers Run Enrollment Management

The Middleman We Insist On: Why Name Sellers Run Enrollment Management

Pre-internet, if you wanted to sell your car you would likely take out an ad in the local classified section, stick a sign in the car window…

Eight Questions To Ask Your Predictive Modeler

Eight Questions To Ask Your Predictive Modeler

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

(This is Part 5 of a series looking at how enrollment predictions are putting higher education institutions at risk. Don’t miss our previous entries, the…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

(This is Part 4 of a series highlighting some of the ways enrollment predictions are putting higher education institutions in peril. Don’t miss our previous…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 3

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 3

(Welcome to Part 3 of a series we’re calling How Enrollment Predictions Are Driving Colleges Out Of Business. Don’t miss our previous entries, the (Series…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 2

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 2

(The following is a Part 2 of a series on how the strategic enrollment management industry is putting higher education at risk. Be sure to…

Embracing Variability: No perfect college. Only perfect colleges

Embracing Variability: No perfect college. Only perfect colleges

Malcolm Gladwell’s now famous Ted Talk about Howard Moskowitz’s research on happiness and spaghetti sauce has been viewed more than 6 million times. With it,…

How the Internet Killed the Enrollment Funnel

How the Internet Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

The 5-1 University of Tennessee-Knoxville Volunteers have been the Harry Houdini of college football, narrowly escaping defeat time and time again throughout the first half…

Beanball Admissions: How You Have Been Misled About Student Recruitment

Beanball Admissions: How You Have Been Misled About Student Recruitment

Imagine your ideal prospective student. Picture her standing with a group of friends or sitting alone with ear buds in, doing whatever it is that post-millennials…