Disrupting Enrollment

The Only Question That Matters In Student Recruitment

The Only Question That Matters In Student Recruitment

If you could ask only one question of a prospective student as a means of gauging their interest in your institution, what would you ask?…

What Is Marketing Automation and Why Is It Relevant?

What Is Marketing Automation and Why Is It Relevant?

As all marketers know, our field is ever changing. Marketing Automation (MA) is the new buzzword on the block, and I’m here to tell you…

Microscholarships: A New Trend in Financial Aid

Microscholarships: A New Trend in Financial Aid

In the sixth installment of The Weight List, Dr. Thom Golden and Dr. Brad Weiner had a conversation with George Kirkland, co-founder of Raise.me, a…

Three Heuristics That Hold the Key to Your Student Recruitment

Three Heuristics That Hold the Key to Your Student Recruitment

Much of the recruitment advice that’s out there pivots on the acceptance of the profile of the prospective student as preoccupied. We have been able…

The (not so) Magic Number 43

The (not so) Magic Number 43

Near the beginning of every episode of The WeightList Podcast, Capture Higher Ed’s podcast hosted by Drs. Thom Golden and Brad Weiner, the two data scientists each…

Adopting an Abundant Enrollment Management Outlook

Adopting an Abundant Enrollment Management Outlook

A prominent theory in enrollment management hinges on a vivid typology of the Gen Z prospective student as existing in a state of perpetual distraction.…

Capture Book Club: What We’re Reading, Vol. 1

Capture Book Club: What We’re Reading, Vol. 1

Learning something new is a three-step process that usually operates on its own timetable — meaning you can learn practically anything within a relatively short…

Capture Bowl Season: The University of Toledo

Capture Bowl Season: The University of Toledo

Who always wins a bowl game? The admissions team. The University of Toledo lost the Camellia Bowl, 31-28, to Appalachian State University, Dec. 17, after…

Analytics, Data Science, Big Data: Are We Talking About the Same Thing?

Analytics, Data Science, Big Data: Are We Talking About the Same Thing?

During a recent episode of The Weight List, Capture Higher Ed’s data science podcast, Dr. Thom Golden and Dr. Brad Weiner headed over to Bellarmine University…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…