Disrupting Enrollment

Every Enrollment Management Team Needs a Partner

Every Enrollment Management Team Needs a Partner

December, 2006. I remember this time well. It was our annual Christmas lunch provided by my boss at the time. He was the director of…

Capture Bowl Season: Western Kentucky University

Capture Bowl Season: Western Kentucky University

Western Kentucky University did more than dominate the University of Memphis in the Boca Raton Bowl on Dec. 20. They also dominated the Internet. On…

Living In A Post-Theory World

Living In A Post-Theory World

In a recent episode of their podcast The Weight List, Capture Higher Ed data scientists, Dr. Thom Golden and Dr. Brad Weiner, had an informal,…

Can Artificial Intelligence Automate College Admissions?

Can Artificial Intelligence Automate College Admissions?

Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…

Stay Top of Mind Through Robust Retargeting

Stay Top of Mind Through Robust Retargeting

Sarah Russell, director of digital media at Keypath Education, recently posted an excellent blog on the importance of robust retargeting campaigns to education marketers. Russell…

What Is A Data Scientist?

What Is A Data Scientist?

This past fall, Capture Higher Ed’s very own Dr. Thom Golden and Dr. Brad Weiner debuted The Weight List, a podcast dedicated to data, enrollment…

The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Online advertising is changing. In fact, it's seeing the biggest shift since the iPhone became mainstream. This change is great because it's long overdue. Currently and historically,…

Significant Changes in Student Recruitment Expected in 2017

Significant Changes in Student Recruitment Expected in 2017

University Business recently published results from a survey of senior university officials and the results are quite telling of the state of play on college…