Disrupting Enrollment

Checking Back With a Czech Student: Multi-Channel Marketing at Its Best

Checking Back With a Czech Student: Multi-Channel Marketing at Its Best

The customized retargeting feature of Capture Higher Ed’s Digital Display Targeting (DDT) suite recently worked some overseas magic for one of our partners. It was…

Progressive ID: Finding Whole Other Niches of Interested Students

Progressive ID: Finding Whole Other Niches of Interested Students

At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective students in real-time. Capture Behavioral Engagement (CBE) alone offers 11…

Grabbing the Attention of Skimmers: The Importance of Captions

Grabbing the Attention of Skimmers: The Importance of Captions

We live in the age of skimming. Many people, young people in particular, simply ‘skim’ a web page when they land on it, looking quickly…

How To Cheat at Enrollment Predictions, Part 4: Predicting Enrollments Using Prospects

How To Cheat at Enrollment Predictions, Part 4: Predicting Enrollments Using Prospects

Welcome to the grand finale of “How To Cheat at Enrollment Predictions,” a series that sprang out of a lively conversation among Capture Higher Ed’s…

How To Cheat at Enrollment Predictions, Part 3: Predicting Closer To the Target Date

How To Cheat at Enrollment Predictions, Part 3: Predicting Closer To the Target Date

This is the third installment of “How To Cheat at Predictions,” a look at four ways Capture Higher Ed’s competitors make their predictive models look…

How To Cheat at Enrollment Predictions, Part 2: Training and Testing A Model With the Same Data

How To Cheat at Enrollment Predictions, Part 2: Training and Testing A Model With the Same Data

Welcome to Part 2 of a four-part series we’re calling “How To Cheat at Enrollment Predictions.” So, your predictive model isn’t as accurate as Capture…

How To Cheat at Enrollment Predictions, Part 1: Using Leakers

How To Cheat at Enrollment Predictions, Part 1: Using Leakers

When Capture Higher Ed’s data science team mingles with the company’s sales force, sparks fly … mostly in a good way. During a recent meeting,…

Open Data: Finding 40,000 New Asteroids … Without Trying

Open Data: Finding 40,000 New Asteroids … Without Trying

During a recent episode of The Weightlist — Capture Higher Ed’s podcast that conversationally mines the areas between data, new technologies and enrollment management —…

The Excelsior Scholarship: New York Offers Free Tuition

The Excelsior Scholarship: New York Offers Free Tuition

As part of the 2017 Middle Class Recovery Act, New York has officially passed its initiative to offer free tuition at two- and four-year public…

Capture Book Club: What We’re Reading, Vol. 3

Capture Book Club: What We’re Reading, Vol. 3

Welcome back to Capture Book Club, an adventure in reading that focuses on inquiry, curiosity, data and anything connecting different aspects of life that would otherwise…