Disrupting Enrollment

A Marketer’s Dream, Part 1: Digital Advertising Is King

A Marketer’s Dream, Part 1: Digital Advertising Is King

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. A study by BrandScience says that we’ll be…

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement (CBE) not only monitors behavior patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start

The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start

(Be sure to read The Birth of Agile Enrollment, Part 1, which outlined the traditional summer waterfall strategy for enrollment management. The following discusses a…

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

For decades, an annual summer ritual has unfolded on a vast majority of college campuses across the United States. Enrollment management teams gather in June…

Failing Forward: A Menlo Park Approach to Enrollment

Failing Forward: A Menlo Park Approach to Enrollment

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison Over the years, there has been what Dr. Thom…

Capture Book Club: What We’re Reading, Vol. 2

Capture Book Club: What We’re Reading, Vol. 2

In its second installment, Capture Book Club again focuses on books about inquiry, curiosity, data and anything connecting different aspects of life that would otherwise…

#ShockingNotShocking: Belief Drives Desire, Desire Fuels Action

#ShockingNotShocking: Belief Drives Desire, Desire Fuels Action

You know that moment when you read a headline, and you think, seriously someone had to prove that? “Blue skies proven to increase happiness!” Or…

The Only Question That Matters In Student Recruitment

The Only Question That Matters In Student Recruitment

If you could ask only one question of a prospective student as a means of gauging their interest in your institution, what would you ask?…

What Is Marketing Automation and Why Is It Relevant?

What Is Marketing Automation and Why Is It Relevant?

As all marketers know, our field is ever changing. Marketing Automation (MA) is the new buzzword on the block, and I’m here to tell you…

Microscholarships: A New Trend in Financial Aid

Microscholarships: A New Trend in Financial Aid

In the sixth installment of The Weight List, Dr. Thom Golden and Dr. Brad Weiner had a conversation with George Kirkland, co-founder of Raise.me, a…