Capture Blog

Capture Partner Sees 19% Enrollment Increase

Alderson Broaddus University, a Christian liberal arts school located in the beautiful Tygart River Valley in Philippi, W.V., announced that its incoming class of freshmen and transfers increased by almost 20 percent over the incoming class in 2016.

It was the first time since 2013 that the class increased at the university, which has been a Capture Higher Ed partner since February of 2016. Not only did the university enlarge its incoming enrollment by 19 percent, but it also raised the incoming class retention rate by two percent from a year ago.

“We are excited to welcome the Class of 2021 to Alderson Broaddus University,” said Vice President for Enrollment Management Dr. Eric Shor. “I look forward to what this group will accomplish in their four years at Alderson Broaddus.”

The new class, which arrived on campus for orientation and Welcome Weekend activities on August 20, has representatives from 33 counties in West Virginia, 23 states and eight countries.

Despite graduating the largest class in the university’s history this past spring, overall enrollment has held steady at about 1,050 students.

“I would like to commend the Enrollment Management team for their efforts, but recruitment and retention are campus wide initiatives,” Shor said. “I would also like to thank the faculty, staff and administration for all their assistance in bringing the Class of 2021 to Alderson Broaddus.”

Alderson Broaddus partnered with Capture because the university wanted to increase enrollment. Capture used email marketing, Capture Behavioral Engagement (CBE) — Capture’s cutting-edge marketing automation software — and digital display targeting to communicate with a mixture of search names and students already in the university’s pool.

According to Capture, the company influenced 88 students to enroll in AB’s fall 2017 class. Fifty-four percent of students who viewed CBE dynamic content went on to apply.

Calculating first-year net tuition revenue for the fall 2017 class, Alderson Broaddus saw a five-time return on its investment in Capture. Over the six-year lifetime value of the class, the school’s investment in Capture services will have multiplied about 14 times, according to projections.

For more than 144 years, Alderson Broaddus has developed a long, cherished tradition of effective teaching in the liberal arts with strong emphases in human studies, the Christian faith, music and the fine arts. The university has been named one of the “Best Regional Colleges in the South” by U.S. News & World Report.

By Kevin Hyde, Senior Content Writer, Capture Higher Ed

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