Disrupting Enrollment

Real-Time Yield: Increase Conversions By Communicating in the Moment

Real-Time Yield: Increase Conversions By Communicating in the Moment

Finish strong! How many times do we plead with high school seniors to avoid the dreaded senioritis and maintain focus and urgency through their final…

Capture Book Club: Special CEO Edition

Capture Book Club: Special CEO Edition

Capture Higher Ed CEO Steve Huey is an avid reader. He reads with vigor and purpose, and keeps track of what he learns through a…

15 Mind-Blowing Facts About Big Data and Analytics

15 Mind-Blowing Facts About Big Data and Analytics

At about this time last year, Data Science Central, an online resource for those who work with big data, published a blog that listed 15…

Students Now Set the Terms in Higher Ed Recruitment

Students Now Set the Terms in Higher Ed Recruitment

Remember Susan Boyle? When she walked out on the stage of Britain’s Got Talent in April of 2009, the audience assumed she was doomed. Maybe…

Knowing Who Is Interested in You: The Power of 16

Knowing Who Is Interested in You: The Power of 16

The benefits of knowing who is on your school’s website — researching specific programs, learning about your admission requirements and more — may be summed…

Desire Paths: Recruiting Students in Low Friction

Desire Paths: Recruiting Students in Low Friction

As architects go, Rem Koolhaas is a cultural luminary, with a CV featuring hundreds of striking accomplishments such as the Seoul National Museum, the Seattle Central…

Checking Back With a Czech Student: Multi-Channel Marketing at Its Best

Checking Back With a Czech Student: Multi-Channel Marketing at Its Best

The customized retargeting feature of Capture Higher Ed’s Digital Display Targeting (DDT) suite recently worked some overseas magic for one of our partners. It was…

Progressive ID: Finding Whole Other Niches of Interested Students

Progressive ID: Finding Whole Other Niches of Interested Students

At Capture Higher Ed, we have created nearly a dozen ways to communicate with prospective students in real-time. Capture Behavioral Engagement (CBE) alone offers 11…

Grabbing the Attention of Skimmers: The Importance of Captions

Grabbing the Attention of Skimmers: The Importance of Captions

We live in the age of skimming. Many people, young people in particular, simply ‘skim’ a web page when they land on it, looking quickly…

How To Cheat at Enrollment Predictions, Part 4: Predicting Enrollments Using Prospects

How To Cheat at Enrollment Predictions, Part 4: Predicting Enrollments Using Prospects

Welcome to the grand finale of “How To Cheat at Enrollment Predictions,” a series that sprang out of a lively conversation among Capture Higher Ed’s…