Disrupting Enrollment

Google Analytics is Good … but Marketing Automation is Great!

Google Analytics is Good … but Marketing Automation is Great!

As a marketer in the digital landscape, I get a great many questions about Google Analytics from friends, family and colleagues. And as numerous modern…

Providing Actionable Info: Data Science in Higher Ed

Providing Actionable Info: Data Science in Higher Ed

Colleges today are accumulating new data at a rate that exceeds their capacity to extract value from it. How can these institutions use this data…

How Do You Know What’s Working in Your Student Recruitment?

How Do You Know What’s Working in Your Student Recruitment?

It’s a time for intense, data-driven naval gazing for most colleges and universities across the country. May 1 — National Decision Day — has come…

Capture Mythbusters: Rejecting 5 Enrollment Management Myths

Capture Mythbusters: Rejecting 5 Enrollment Management Myths

The model being sold to universities for marketing to prospective students is not working. It’s defective. Broken. Kaput. A big reason for this is that…

Real-Time Yield: Increase Conversions By Communicating in the Moment

Real-Time Yield: Increase Conversions By Communicating in the Moment

Finish strong! How many times do we plead with high school seniors to avoid the dreaded senioritis and maintain focus and urgency through their final…

Capture Book Club: Special CEO Edition

Capture Book Club: Special CEO Edition

Capture Higher Ed CEO Steve Huey is an avid reader. He reads with vigor and purpose, and keeps track of what he learns through a…

15 Mind-Blowing Facts About Big Data and Analytics

15 Mind-Blowing Facts About Big Data and Analytics

At about this time last year, Data Science Central, an online resource for those who work with big data, published a blog that listed 15…

Students Now Set the Terms in Higher Ed Recruitment

Students Now Set the Terms in Higher Ed Recruitment

Remember Susan Boyle? When she walked out on the stage of Britain’s Got Talent in April of 2009, the audience assumed she was doomed. Maybe…

Knowing Who Is Interested in You: The Power of 16

Knowing Who Is Interested in You: The Power of 16

The benefits of knowing who is on your school’s website — researching specific programs, learning about your admission requirements and more — may be summed…

Desire Paths: Recruiting Students in Low Friction

Desire Paths: Recruiting Students in Low Friction

As architects go, Rem Koolhaas is a cultural luminary, with a CV featuring hundreds of striking accomplishments such as the Seoul National Museum, the Seattle Central…