Enrollment Marketing Trends

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

In Part 1 of “Making It Stick,” we introduced Chip and Dan Heath’s 2007 book, Made to Stick, which uses several marketing success stories to…

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

Making It Stick, Part 1: Six Basic Principles of a Strong Campaign

In terms of enrollment management, how do we get our ideas to stick in the minds of our target audience: students and, in some instances,…

Breaking the Rules in Email Marketing (Part 2)

Breaking the Rules in Email Marketing (Part 2)

Part 1 of this blog began with a look at subverting conventional ideas about best practices for email marketing, and how Capture Higher Ed puts some…

Breaking the Rules in Email Enrollment Marketing (Part 1)

Breaking the Rules in Email Enrollment Marketing (Part 1)

There are plenty of conventional ideas about how email enrollment marketing best works. At Capture Higher Ed, we are interested in going against the established…

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

How the Internet Killed the Enrollment Funnel

How the Internet Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

​Finding the Purple Cow

​Finding the Purple Cow

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Charting The Student Decision Journey

Charting The Student Decision Journey

Does your grocery store have a customer card? Kroger has one, and it offers its “valued customers” fuel points with each purchase. When the customer…