Enrollment Marketing Trends

Open, Positive, Unsubscribe: Measuring Email Rates

Open, Positive, Unsubscribe: Measuring Email Rates

The Capture Higher Ed communications department focuses on getting the best results possible for our partner schools. That’s why we monitor closely the emails sent…

Make Your Burrito Different: Crafting A Differentiating Brand

Make Your Burrito Different: Crafting A Differentiating Brand

One day I decided to eat lunch at Qdoba. Soon after arriving, with a head stuffed with marketing and branding ideas and a face stuffed…

Social Media and Recruitment: Best Practices in Action

Social Media and Recruitment: Best Practices in Action

Prospective students at different points in their decision journey are going to use social media in different ways. But the overarching theme for all of…

Understanding the Experience Economy

Understanding the Experience Economy

Though it has been 15 years since Joseph Pine and James H. Gilmore framed it, a thorough understanding of the “Experience Economy” is essential to…

4 Ways to Better Understand Gen Z

4 Ways to Better Understand Gen Z

Generation Z: They were born after 1996. They have an attention span of eight seconds. And most of them went straight from sucking their thumbs…

Six Must-Haves For A Killer Email Marketing Campaign

Six Must-Haves For A Killer Email Marketing Campaign

Sending emails seems like second nature to most of us. It’s something that we do everyday. So it should be super easy to write an…

Using SEO to Boost Brand Awareness

Using SEO to Boost Brand Awareness

Grabbing the attention of 17 and 18 year olds is often times difficult. Using Search Engine Optimization, more commonly known as SEO, is essential to…

Print and the Power of Touch

Print and the Power of Touch

It’s human nature to want to feel things. Have you ever walked through a store and wanted to touch a fuzzy blanket just to see…

Stay Top of Mind Through Robust Retargeting

Stay Top of Mind Through Robust Retargeting

Sarah Russell, director of digital media at Keypath Education, recently posted an excellent blog on the importance of robust retargeting campaigns to education marketers. Russell…

The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…