Enrollment Marketing Trends

Stay Top of Mind Through Robust Retargeting

Stay Top of Mind Through Robust Retargeting

Sarah Russell, director of digital media at Keypath Education, recently posted an excellent blog on the importance of robust retargeting campaigns to education marketers. Russell…

The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…

A Brief History of Financial Aid Part III

A Brief History of Financial Aid Part III

(Be sure to read Part I and Part II of “A Brief History of Financial Aid.”) By the time President Clinton came into office, financial…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

A Brief History of Financial Aid: Part II

A Brief History of Financial Aid: Part II

(You can read Part I of “A Brief History of Financial Aid” here.) By the 1960’s, American colleges and universities found themselves in a boom…

If They’re Not Crying, You’re Not Trying

If They’re Not Crying, You’re Not Trying

Yes, it’s the Most Wonderful Time of the Year … Christmas is upon us. Are you rushing out to buy any last minute gifts? Me…

A Brief History of Financial Aid: Part I

A Brief History of Financial Aid: Part I

Back when I was in school to be a teacher, we learned that one of the most important historical moments — and one that forever…

The History of Enrollment Management: Jack Maguire and the “Grand Design”

The History of Enrollment Management: Jack Maguire and the “Grand Design”

To read the full four-part e-book, The History of Enrollment Management, click here. This year, in many ways, is the 40th anniversary of what we…

Knowing Your Transfer Students (Like Me)

Knowing Your Transfer Students (Like Me)

Picture move-in day on campus. Hundreds of bright-eyed teens, clutching boxes filled with coordinating items to decorate their dorm. Bundles of nerves and hormones, the…

Using Social Media for Enrollment Marketing: Some Best Practices

Using Social Media for Enrollment Marketing: Some Best Practices

Social media should be part of a larger marketing strategy, just not the entire strategy. This has been the advice of the National Association for…