Enrollment Marketing Trends

Students Now Set the Terms in Higher Ed Recruitment

Students Now Set the Terms in Higher Ed Recruitment

Remember Susan Boyle? When she walked out on the stage of Britain’s Got Talent in April of 2009, the audience assumed she was doomed. Maybe…

How to Reach People: The Reticular Activating System

How to Reach People: The Reticular Activating System

Recently, I watched a webinar for writers looking to get published. In the world of fiction, especially, that means securing a literary agent. A writer…

The Devil Is in the Details — and the Data

The Devil Is in the Details — and the Data

When it comes to online marketing, A/B testing has proven to be one of the most useful tools to test the waters with potential customers.…

Gender Marketing: The Differences in How Men and Women Receive Messages

Gender Marketing: The Differences in How Men and Women Receive Messages

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Grabbing the Attention of Skimmers: The Importance of Captions

Grabbing the Attention of Skimmers: The Importance of Captions

We live in the age of skimming. Many people, young people in particular, simply ‘skim’ a web page when they land on it, looking quickly…

Smiling Models vs. Genuine Happiness: The Importance of Custom Photography

Smiling Models vs. Genuine Happiness: The Importance of Custom Photography

They say a picture is worth a thousand words, so when marketing your institution, make sure each of those words count. All too often, designers…

Snapchat: New Age Marketing for College Admissions

Snapchat: New Age Marketing for College Admissions

As marketers we are being told time and time again how the next generation needs to be marketed to in a different way. Gen Z…

Discovering the No. 1 Value in Choosing a College

Discovering the No. 1 Value in Choosing a College

In the same way that people choose the cars or houses they buy, there is something highly individualistic about the college they choose. When people…

The Art of ‘Less Is More’: It’s Crucial For Student Marketing

The Art of ‘Less Is More’: It’s Crucial For Student Marketing

At Capture, we look at a lot of emails, and not just our own. We look closely at emails that other colleges (ones who are…

Moving Targets: Make Your Email and Webpages Mobile Friendly

Moving Targets: Make Your Email and Webpages Mobile Friendly

If there’s one thing to know about “Generation Z,” it’s that they get their information in markedly different ways than their parents. For example, they’re…