Enrollment Marketing Trends

Real-Time Yield: Increase Conversions By Communicating in the Moment

Real-Time Yield: Increase Conversions By Communicating in the Moment

Finish strong! How many times do we plead with high school seniors to avoid the dreaded senioritis and maintain focus and urgency through their final…

Time for Marketing To Take A Stand!

Time for Marketing To Take A Stand!

My background says I know a lot about marketing — my schooling, jobs, passions — and I apply that to the field of Enrollment Management.…

The Marketing of Higher Education: Tips and Reminders

The Marketing of Higher Education: Tips and Reminders

Early in The Marketing of Higher Education, the first installment of a new Verticals educational series from the international paper company Sappi North America, the writers…

Students Now Set the Terms in Higher Ed Recruitment

Students Now Set the Terms in Higher Ed Recruitment

Remember Susan Boyle? When she walked out on the stage of Britain’s Got Talent in April of 2009, the audience assumed she was doomed. Maybe…

How to Reach People: The Reticular Activating System

How to Reach People: The Reticular Activating System

Recently, I watched a webinar for writers looking to get published. In the world of fiction, especially, that means securing a literary agent. A writer…

The Devil Is in the Details — and the Data

The Devil Is in the Details — and the Data

When it comes to online marketing, A/B testing has proven to be one of the most useful tools to test the waters with potential customers.…

Gender Marketing: The Differences in How Men and Women Receive Messages

Gender Marketing: The Differences in How Men and Women Receive Messages

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…

Grabbing the Attention of Skimmers: The Importance of Captions

Grabbing the Attention of Skimmers: The Importance of Captions

We live in the age of skimming. Many people, young people in particular, simply ‘skim’ a web page when they land on it, looking quickly…

Smiling Models vs. Genuine Happiness: The Importance of Custom Photography

Smiling Models vs. Genuine Happiness: The Importance of Custom Photography

They say a picture is worth a thousand words, so when marketing your institution, make sure each of those words count. All too often, designers…

Snapchat: New Age Marketing for College Admissions

Snapchat: New Age Marketing for College Admissions

As marketers we are being told time and time again how the next generation needs to be marketed to in a different way. Gen Z…