Enrollment Marketing Trends

Building a Killer Brand Manual, Part 2: Messaging

Building a Killer Brand Manual, Part 2: Messaging

Building a brand manual that provides detailed guidelines for the design elements of your brand is crucial. (Check out part 1 of this blog for…

Which Is More Effective for Student Recruitment?

Which Is More Effective for Student Recruitment?

Social media is kind of a big deal these days. It seeps into pretty much all aspects of our lives, and for high schoolers, that…

Google Analytics is Good … but Marketing Automation is Great!

Google Analytics is Good … but Marketing Automation is Great!

As a marketer in the digital landscape, I get a great many questions about Google Analytics from friends, family and colleagues. And as numerous modern…

5 Things Designers Wish Non-Designers Knew

5 Things Designers Wish Non-Designers Knew

The design world is filled with lingo and “designer jargon” that can sound like a foreign language (and sometimes is — see No. 3). Unfortunately,…

Is the Financial Aid Process A Barrier to College?

Is the Financial Aid Process A Barrier to College?

Microsoft co-founder and retired chief executive Bill Gates was dispensing book recommendations last month like a seasoned literary critic. First, he made news with a…

The Evolving Profile of the Modern College Student

The Evolving Profile of the Modern College Student

The popular conception of the typical college student — middle- to upper-income young people who just graduated from high school and are enjoying their first…

Marketing Gen Z and The Genius of Poo-Pourri

Marketing Gen Z and The Genius of Poo-Pourri

As technology evolves, so does humanity’s way of using it. Perhaps one of the best examples of this is found in how we communicate. Within…

Real-Time Yield: Increase Conversions By Communicating in the Moment

Real-Time Yield: Increase Conversions By Communicating in the Moment

Finish strong! How many times do we plead with high school seniors to avoid the dreaded senioritis and maintain focus and urgency through their final…

Time for Marketing To Take A Stand!

Time for Marketing To Take A Stand!

My background says I know a lot about marketing — my schooling, jobs, passions — and I apply that to the field of Enrollment Management.…

The Marketing of Higher Education: Tips and Reminders

The Marketing of Higher Education: Tips and Reminders

Early in The Marketing of Higher Education, the first installment of a new Verticals educational series from the international paper company Sappi North America, the writers…