Enrollment Marketing Trends

Are you ready to woo ‘the rural student’?

Are you ready to woo ‘the rural student’?

I was raised in a town of 20,000 people near a metro area, and my exposure to rural life has generally consisted of scenic Sunday…

Up Your Marketing Game With These Cool Apps

Up Your Marketing Game With These Cool Apps

I like to think of myself as an organized person. Not that you would know that from looking at my desk, but that’s neither here…

Two Reports … Three Alarming Trends in Higher Ed

Two Reports … Three Alarming Trends in Higher Ed

Two recent reports — one by Moody’s Investors Services, the other by the Jack Kent Cooke Foundation — reveal some trends that are making U.S.…

Semicolonoscopy: Probing usage of the ‘sophisticated’ semicolon

Semicolonoscopy: Probing usage of the ‘sophisticated’ semicolon

When do you use a semicolon? I confess I never have been totally clear on it. As a fan of the short, concise, Hemingway-esque sentence;…

10 Emerging Graphic Design Trends of 2017, Part 2

10 Emerging Graphic Design Trends of 2017, Part 2

In part 1 of this blog, I discussed the first five of 10 graphic design trends that are either emerging or poised on the horizon…

10 Emerging Graphic Design Trends of 2017, Part 1

10 Emerging Graphic Design Trends of 2017, Part 1

We’re almost halfway through 2017, and just like every other year, trends have already come and gone. So far, 2017 has been the year of…

5 Tips to Jumpstart Your Creativity

5 Tips to Jumpstart Your Creativity

All creatives have those days where they just feel uninspired or stare at a blank document hoping for an idea. It happens to the best…

Building a Killer Brand Manual, Part 2: Messaging

Building a Killer Brand Manual, Part 2: Messaging

Building a brand manual that provides detailed guidelines for the design elements of your brand is crucial. (Check out part 1 of this blog for…

Building a Killer Brand Manual, Part 1: Visual Identity

Building a Killer Brand Manual, Part 1: Visual Identity

Building a brand manual can seem like a huge task if you’re starting from scratch. And, while it’s true that they can take a lot…

Which Is More Effective for Student Recruitment?

Which Is More Effective for Student Recruitment?

Social media is kind of a big deal these days. It seeps into pretty much all aspects of our lives, and for high schoolers, that…