Enrollment Marketing Trends

Need To Reform Your Graduate Recruiting?

Need To Reform Your Graduate Recruiting?

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

Build Some Proactivity Into (What Remains of) Your Summer

Build Some Proactivity Into (What Remains of) Your Summer

Is your admission’s office reactive or pro-active? At first glance, I think most in the enrollment management space would admit to being a little bit…

Starting Social Media from Scratch

Starting Social Media from Scratch

Social Media Marketing takes more time and effort than most people think. Despite the ease of communication, a university must put in serious work to…

More Schools Going ‘Test Optional’

More Schools Going ‘Test Optional’

Hanover College, a private liberal arts institution in Southern Indiana, recently announced it will no longer require standardized testing scores from the ACT or SAT…

Are you ready to woo ‘the rural student’?

Are you ready to woo ‘the rural student’?

I was raised in a town of 20,000 people near a metro area, and my exposure to rural life has generally consisted of scenic Sunday…

Up Your Marketing Game With These Cool Apps

Up Your Marketing Game With These Cool Apps

I like to think of myself as an organized person. Not that you would know that from looking at my desk, but that’s neither here…

Two Reports … Three Alarming Trends in Higher Ed

Two Reports … Three Alarming Trends in Higher Ed

Two recent reports — one by Moody’s Investors Services, the other by the Jack Kent Cooke Foundation — reveal some trends in higher ed that…

Semicolonoscopy: Probing usage of the ‘sophisticated’ semicolon

Semicolonoscopy: Probing usage of the ‘sophisticated’ semicolon

When do you use a semicolon? I confess I never have been totally clear on it. As a fan of the short, concise, Hemingway-esque sentence;…

10 Emerging Graphic Design Trends of 2017, Part 2

10 Emerging Graphic Design Trends of 2017, Part 2

In part 1 of this blog, I discussed the first five of 10 graphic design trends that are either emerging or poised on the horizon…

10 Emerging Graphic Design Trends of 2017, Part 1

10 Emerging Graphic Design Trends of 2017, Part 1

We’re almost halfway through 2017, and just like every other year, graphic design trends have already come and gone. So far, 2017 has been the…