Enrollment Marketing Trends

Smiling Models vs. Genuine Happiness: The Importance of Custom Photography

Smiling Models vs. Genuine Happiness: The Importance of Custom Photography

They say a picture is worth a thousand words, so when marketing your institution, make sure each of those words count. All too often, designers…

Snapchat: New Age Marketing for College Admissions

Snapchat: New Age Marketing for College Admissions

As marketers we are being told time and time again how the next generation needs to be marketed to in a different way. Gen Z…

Discovering the No. 1 Value in Choosing a College

Discovering the No. 1 Value in Choosing a College

In the same way that people choose the cars or houses they buy, there is something highly individualistic about the college they choose. When people…

The Art of ‘Less Is More’: It’s Crucial For Student Marketing

The Art of ‘Less Is More’: It’s Crucial For Student Marketing

At Capture, we look at a lot of emails, and not just our own. We look closely at emails that other colleges (ones who are…

Moving Targets: Make Your Email and Webpages Mobile Friendly

Moving Targets: Make Your Email and Webpages Mobile Friendly

If there’s one thing to know about “Generation Z,” it’s that they get their information in markedly different ways than their parents. For example, they’re…

The Affect Heuristic — The Implications for College Admissions

The Affect Heuristic — The Implications for College Admissions

Time after time, fear has had a profound effect on the economy. In an economic downturn, for example, people tend to hold on to their…

Making Students Feel at Home

Making Students Feel at Home

As any admissions team will tell you, just because a student has been accepted and is enrolled in no way means she is fully vested…

Sharing Our Favorite Social Sharing Tools

Sharing Our Favorite Social Sharing Tools

Social Media is a must-have in your marketing strategy, especially in higher ed recruitment. Below are the details on our favorite social sharing tools and…

The Case for Visual Marketing, Part 2: What Video?

The Case for Visual Marketing, Part 2: What Video?

(This is the second half of a two-part blog post on the use of videos in marketing. Be sure to read the first installment, "The Case…

Realizing the Beauty of Online Education

Realizing the Beauty of Online Education

Gone are the days of waiting to connect to the Internet as your mom yells, “Get off the line!” Or even better, “Don’t tell anyone…