Enrollment Analytics with Capture Labs

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Capture Bowl Season: Western Kentucky University

Capture Bowl Season: Western Kentucky University

Western Kentucky University did more than dominate the University of Memphis in the Boca Raton Bowl on Dec. 20. They also dominated the Internet. On…

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Although direct mail is the most tactile form of communication available, its effect can be the hardest to get your hands on. That’s because with…

Capture Bowl Season: The University of New Mexico

Capture Bowl Season: The University of New Mexico

Battling gusty winds, the University of New Mexico held off the University of Texas - San Antonio, 23-20, in the New Mexico Bowl on Dec.…

Envision Success: Real-World Accuracy

Envision Success: Real-World Accuracy

Last spring, the scientists in Capture Labs — the technology development team of Capture Higher Ed — started building applicant models for our partner universities…

If Only There Were Some Magic Words

If Only There Were Some Magic Words

You’ve intrigued a student with an engaging subject line and gotten them to open your email. Now what should you say that will motivate them…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

Opens vs. Clicks: Rating Their Importance

Opens vs. Clicks: Rating Their Importance

In the email marketing industry, there are two predominant measures of performance — open rates and click through rates. However, out of the two of…

​Predicting At The ZIP Code Level

​Predicting At The ZIP Code Level

Capture Higher Ed recently created a new product for making search predictions. It involves a machine learning approach that is similar to the way we…