Enrollment Analytics with Capture Labs

If Only There Were Some Magic Words

If Only There Were Some Magic Words

You’ve intrigued a student with an engaging subject line and gotten them to open your email. Now what should you say that will motivate them…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

Opens vs. Clicks: Rating Their Importance

Opens vs. Clicks: Rating Their Importance

In the email marketing industry, there are two predominant measures of performance — open rates and click through rates. However, out of the two of…

​Predicting At The ZIP Code Level

​Predicting At The ZIP Code Level

Capture Higher Ed recently created a new product for making search predictions. It involves a machine learning approach that is similar to the way we…

Enrollment Analytics: What Makes Students Click Through the Most?

Enrollment Analytics: What Makes Students Click Through the Most?

Fall is here. It’s that time of year when students are getting ready to start applying for college. Or is it? What if a student…

​Targeting and Technology: Driving Students To Apply and Enroll

​Targeting and Technology: Driving Students To Apply and Enroll

Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site…

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

The 5-1 University of Tennessee-Knoxville Volunteers have been the Harry Houdini of college football, narrowly escaping defeat time and time again throughout the first half…