Enrollment Analytics with Capture Labs

Preparing For Launch: T-Minus June and Counting

Preparing For Launch: T-Minus June and Counting

Capture Higher Ed is pushing to launch as many partner campaigns as possible in June. Here’s why — June-launched campaigns have been some of our…

Capture Behavioral Engagement — Capturing Success 1-on-1

Capture Behavioral Engagement — Capturing Success 1-on-1

A major selling point of Capture Behavioral Engagement (CBE) is the ability to monitor student’s web behavior then communicate one-on-one with each prospect based on…

Butts In Seats: How Are Capture Partners Doing?

Butts In Seats: How Are Capture Partners Doing?

May 1 was National College Freak Out Day (aka National College Decision Day), the nationwide deadline for prospective college students to decide where they’re going…

The Devil Is in the Details — and the Data

The Devil Is in the Details — and the Data

When it comes to online marketing, A/B testing has proven to be one of the most useful tools to test the waters with potential customers.…

Capture Book Club: What We’re Reading, Vol. 4

Capture Book Club: What We’re Reading, Vol. 4

Thinking fast and thinking slow ... Dispelling myths and uncovering opportunities ... Mixing big data with soccer ... Capture Book Club is back with heady material…

Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of…

Measuring Engagement: The Capture Affinity Index

Measuring Engagement: The Capture Affinity Index

Capture Higher Ed’s proprietary Capture Affinity Index (CAI) is a measure of a student’s engagement with a school over time. In this way, it’s a…

Open, Positive, Unsubscribe: Measuring Email Rates

Open, Positive, Unsubscribe: Measuring Email Rates

The Capture Higher Ed communications department focuses on getting the best results possible for our partner schools. That’s why we monitor closely the emails sent…

Web Browsing Patterns by Ethnicity

Web Browsing Patterns by Ethnicity

As Capture Labs conducted year-end analysis on Capture Behavioral Engagement, one of its primary goals was to understand and describe the ways different student populations…

Capture Bowl Season: The University of Toledo

Capture Bowl Season: The University of Toledo

Who always wins a bowl game? The admissions team. The University of Toledo lost the Camellia Bowl, 31-28, to Appalachian State University, Dec. 17, after…