Enrollment Analytics with Capture Labs

Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of…

Measuring Engagement: The Capture Affinity Index

Measuring Engagement: The Capture Affinity Index

Capture Higher Ed’s proprietary Capture Affinity Index (CAI) is a measure of a student’s engagement with a school over time. In this way, it’s a…

Open, Positive, Unsubscribe: Measuring Email Rates

Open, Positive, Unsubscribe: Measuring Email Rates

The Capture Higher Ed communications department focuses on getting the best results possible for our partner schools. That’s why we monitor closely the emails sent…

Web Browsing Patterns by Ethnicity

Web Browsing Patterns by Ethnicity

As Capture Labs conducted year-end analysis on Capture Behavioral Engagement, one of its primary goals was to understand and describe the ways different student populations…

Capture Bowl Season: The University of Toledo

Capture Bowl Season: The University of Toledo

Who always wins a bowl game? The admissions team. The University of Toledo lost the Camellia Bowl, 31-28, to Appalachian State University, Dec. 17, after…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Capture Bowl Season: Western Kentucky University

Capture Bowl Season: Western Kentucky University

Western Kentucky University did more than dominate the University of Memphis in the Boca Raton Bowl on Dec. 20. They also dominated the Internet. On…

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Although direct mail is the most tactile form of communication available, its effect can be the hardest to get your hands on. That’s because with…

Capture Bowl Season: The University of New Mexico

Capture Bowl Season: The University of New Mexico

Battling gusty winds, the University of New Mexico held off the University of Texas - San Antonio, 23-20, in the New Mexico Bowl on Dec.…

Envision Success: Real-World Accuracy

Envision Success: Real-World Accuracy

Last spring, the scientists in Capture Labs — the technology development team of Capture Higher Ed — started building applicant models for our partner universities…