Capture Success

Why Capture Loves Our Partner, The University of New Mexico

Why Capture Loves Our Partner, The University of New Mexico

The University of New Mexico joined the Capture family in July of 2016. We welcomed the Lobos with open arms as our first partner in…

Capture Featured in National Story About Big Data and College Recruitment

Capture Featured in National Story About Big Data and College Recruitment

This week, the literary and cultural commentary magazine, The Atlantic, published part two in a three-part series on the role of Big Data in the college-search…

Why Capture Loves Our Partner, Western Kentucky University

Why Capture Loves Our Partner, Western Kentucky University

When Western Kentucky University signed on with Capture in 2016, we were so excited to work with a school that’s not only in our home…

A Marketer’s Dream, Part 2: Digital Advertising and Marketing Automation Are A Winning Combo for Higher Ed

A Marketer’s Dream, Part 2: Digital Advertising and Marketing Automation Are A Winning Combo for Higher Ed

(Be sure to read A Marketer’s Dream, Part 1: Digital Advertising Is King.) According to Hanover Research, the top four areas that vice presidents of…

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement (CBE) not only monitors behavior patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of…

Making Silk Purses: The Unintended Consequences of Innovation

Making Silk Purses: The Unintended Consequences of Innovation

Working in the field of enrollment management, not much is ever truly routine. Sure, we kind of have a calendar and a cycle that is…

#ShockingNotShocking: Belief Drives Desire, Desire Fuels Action

#ShockingNotShocking: Belief Drives Desire, Desire Fuels Action

You know that moment when you read a headline, and you think, seriously someone had to prove that? “Blue skies proven to increase happiness!” Or…

That Just Happened: Real-Time Data Makes The Difference

Recently I was eavesdropping on a conversation between two of our advisory services team members. It went something like this: “I just got out of…

Nudging Students Through Their Journey

Nudging Students Through Their Journey

Capture Behavioral Engagement (CBE), Capture Higher Ed’s innovative tool that allows partner universities to monitor behavior on their websites and market accordingly, has a variety…