Capture Success

That Just Happened: Real-Time Data Makes The Difference

That Just Happened: Real-Time Data Makes The Difference

Recently I was eavesdropping on a conversation between two of our advisory services team members. It went something like this: “I just got out of…

Nudging Students Through Their Journey

Nudging Students Through Their Journey

Capture Behavioral Engagement (CBE), Capture Higher Ed’s innovative tool that allows partner universities to monitor behavior on their websites and market accordingly, has a variety…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Marketing Automation: There’s A Lot to Think About

Marketing Automation: There’s A Lot to Think About

The marketing research firm, Smart Insights, recently published their Digital Marketing Megatrends 2017 report. They surveyed their readers as to what hot digital marketing items…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Online advertising is changing. In fact, it's seeing the biggest shift since the iPhone became mainstream. This change is great because it's long overdue. Currently and historically,…

If They’re Not Crying, You’re Not Trying

If They’re Not Crying, You’re Not Trying

Yes, it’s the Most Wonderful Time of the Year … Christmas is upon us. Are you rushing out to buy any last minute gifts? Me…

Capture Success: With Demographic Precision

Capture Success: With Demographic Precision

Sometimes our partners don’t need more enrollments — they need the right type of enrollments. Whether it’s to bolster a specific program, to increase diversity,…

Capture Success: Open for Open House

Capture Success: Open for Open House

This past spring, Tusculum College in Greeneville, Tenn. was looking to accomplish what many colleges want to see: to increase campus visits. Using Capture Behavioral Engagement…

Tweeting, Tailgating and Tennessee Football

Tweeting, Tailgating and Tennessee Football

Have you ever heard 100,000 people sing “Rocky Top?” Well I have, and let me tell ya — it’s impressive. The University of Tennessee knows…