Capture Success

Why Capture Loves Our Partner, Western Kentucky University

Why Capture Loves Our Partner, Western Kentucky University

When Western Kentucky University signed on with Capture in 2016, we were so excited to work with a school that’s not only in our home…

A Marketer’s Dream, Part 2: Digital Advertising and Marketing Automation Are A Winning Combo for Higher Ed

A Marketer’s Dream, Part 2: Digital Advertising and Marketing Automation Are A Winning Combo for Higher Ed

(Be sure to read A Marketer’s Dream, Part 1: Digital Advertising Is King.) According to Hanover Research, the top four areas that vice presidents of…

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement (CBE) not only monitors behavior patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of…

Making Silk Purses: The Unintended Consequences of Innovation

Making Silk Purses: The Unintended Consequences of Innovation

Working in the field of enrollment management, not much is ever truly routine. Sure, we kind of have a calendar and a cycle that is…

#ShockingNotShocking: Belief Drives Desire, Desire Fuels Action

#ShockingNotShocking: Belief Drives Desire, Desire Fuels Action

You know that moment when you read a headline, and you think, seriously someone had to prove that? “Blue skies proven to increase happiness!” Or…

That Just Happened: Real-Time Data Makes The Difference

That Just Happened: Real-Time Data Makes The Difference

Recently I was eavesdropping on a conversation between two of our advisory services team members. It went something like this: “I just got out of…

Nudging Students Through Their Journey

Nudging Students Through Their Journey

Capture Behavioral Engagement (CBE), Capture Higher Ed’s innovative tool that allows partner universities to monitor behavior on their websites and market accordingly, has a variety…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Marketing Automation: There’s A Lot to Think About

Marketing Automation: There’s A Lot to Think About

The marketing research firm, Smart Insights, recently published their Digital Marketing Megatrends 2017 report. They surveyed their readers as to what hot digital marketing items…