Capture Blog

Creating a Lasting Culture Among Your Admissions Team

People say to write about what you know. If there is one thing that I know about it, it’s fostering an amazing culture in the workplace. When I tell people that Capture Higher Ed is a technology company that helps colleges and universities recruit students, I can guess what they are picturing: a stuffy 9-5 with a few techy nerds that code stuff, and several higher ed know-it-alls walking around buying names and sending direct mail.


Let me paint you a picture. Capture Higher Ed is located right on the Ohio River, just east of downtown Louisville, Ky. We have a beautiful office with lots of windows, bright colors, a killer ping pong table, and pictures of “the family” all over our walls. That’s what we are here, a family; a crazy, goofy, sometimes slightly dysfunctional family.

We are an incredibly eclectic group, full of data junkies, tech nerds (we’ll give you that one), marketing mavens, higher ed geniuses and design wizards. When we get a new partner, we toast with champagne. We celebrate each other, and man do we love the sweet taste of victory. But even more than that, we love our jobs. We love our partners. We love our company. And we love each other.

I know what you’re thinking: “She is such a cheese ball!” But to be totally honest, I’m not nice enough to lie about enjoying where I work. I truly wake up pumped to go, and I can say the same for most of my Capture family.

We have built a culture here that will leave a lasting impression on all of us. We work hard and we have fun together. We are encouraged to get better every single day, and are given the tools to do so. We’ve laughed together, cried together, and made one hell of a dent in higher ed together.

Building a culture where people are excited to come to work is so important. People who are excited about their jobs work harder. They will give you better results. “Companies with happy employees outperform the competition by 20 percent.”

Have you built a positive culture among your admissions team? Are you ready to build a culture that will have them dying to get started in the morning?

Check out these tips below on how to build one hell of a culture:

1) Discover What You Want Your Culture to Be — What things are important to you and your institution? What will make your team happy and excited about their positions?

2) Hiring — Hiring the right people for your team is so important. They have to mesh well, and really exemplify your core values.

3) A Workplace that Fosters Growth — Not all positions have room for advancement, but offering professional growth is still a great way to show employees that you value them and creates a positive culture. It might start with sending them to a great educational conference that they want to go to.

4) Celebrate Wins With the Whole Team — Recognizing big wins and small ones among the team is a great morale booster.

Whenever you’re feeling like your team might need a culture boost, try these tips or use Capture as an example.

By Kristen Fisher, Brand Manager, Capture Higher Ed

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