Capture Blog

Case Study: Identifying Stealth Web Visitors

The good news: A Capture Higher Ed partner — a private, Christian university in Texas — has several prospective students researching their website. We know this because Capture Behavioral Engagement (CBE) is tracking all web activity on their site.

The bad news: Our partner does not always know who the students are, which makes it hard for the school’s admissions team to communicate directly with them.

The question: How can the school judge who will apply and who will not?

No fear: Capture has your solution: Progressive Identification.

When a visitor to their site opens more than two admissions pages, Capture presents a short form—a pop up — asking for basic information about the student. With that information, the school is now able to communicate with them on a personal level and also have the appropriate admissions counselor reach out to them based on their response.

Admissions staff also may keep a close eye on their activity (what pages and what types of content they are interested in) and continue to have influence on their student’s decision-making journey.

Results:

  • Between December and April, the school identified 935 students through Progressive Identification
  • 225 (or 24%) of those students applied as of mid-April
  • That’s 9.5 times the rate of the rest of their pool
  • These applications represent 12% of all their applications so far
  • To get enough names for that many applications would cost about $12,000 from the testing services

Why continue to chase after potential students that never visit your site? Capture’s Progressive Identification forms are served to visitors that are on your site and demonstrating interest. How can CBE work for you? Watch this video to find out.

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