We love all of our partners, but The University of Tennessee, Knoxville is currently holding a special place in our hearts. Our friends in Orange know how to get the attention of their future students and they are kicking butt doing so.
UTK is located on a beautiful 600-acre campus right in the heart of Knoxville. They are home to more than 22,000 undergraduate students and still boast an impressive 17-to-1 student to teacher ratio. There are more than 300 degree programs that students can choose from as well as 170 undergrad majors, concentrations and areas of specialization.
Young college goers from all over the U.S., and the globe are ready to add orange to their wardrobe and call themselves Volunteers, as there are students represented from every state as well as 100+ countries. UT was ranked 46th among all public universities in the nation by U.S. News and World Report, as well as 25th for their Areospace Engineering program.
OK, now that we’ve got the basics out of the way and bragged about them some, let’s talk about their killer marketing and how they have prospective students beating down their doors.
A Beautiful Website and Brand
When I think of UTK’s brand, a few words immediately pop into mind: clean, crisp, concise and Orange. Let’s be honest, we can’t leave out Orange, and we love it. As soon as you see their logo, you know it’s them, even if it’s just that bold “T.” They have a brand that is recognized nationwide.
Their website is designed with the students in mind. As soon as you land on their homepage you have a navigation that allows you to choose if you are a prospective student, current student, faculty or friend. As a prospective student you have the option to apply, find out how to visit campus, or even get more info on financial aid. Next they can move on to a featured student life video, where a real UT student is highlighted. They hit the nail right on the head.
Fact: Videos and images are key on your website. Your prospects don’t just want visual media; they expect it in your marketing efforts. Business 2 Community says the brain processes images 60,000 times faster than it does text. And if images get processed that fast, how much faster do videos get processed?
Students Sometime Run Their Social Media
When looking for a college, your prospects want to see themselves at your school. They want to know that they will feel like they belong. UTK allows students to “takeover” their social media. This year, students are studying abroad and their trips are being well shared with their fellow Vols on social media.
A strategic move on UTK’s part; social media is essential in your recruitment efforts to Gen Z. Your admissions team is busy, allowing a student to take the reins frees up the time for your staff, lets the student be involved on campus, connect with other students and prospects, and give a genuine student point of view.
Want to step up your recruitment game? Take a few tips from our friends at The University of Tennessee, Knoxville.
By Kristen Fisher, Brand Manager, Capture Higher Ed