Capture Blog

​Finding the Purple Cow

​Finding the Purple Cow

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Being Less Wrong: The Competitive Advantage of Machine Learning

Being Less Wrong: The Competitive Advantage of Machine Learning

We have chosen a difficult prediction problem. We predict the future in an ever-changing market, using inconsistent institutional data that were collected for other purposes.…

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

The 5-1 University of Tennessee-Knoxville Volunteers have been the Harry Houdini of college football, narrowly escaping defeat time and time again throughout the first half…

Capture Success: Increasing Interest and Apps at Avila

Capture Success: Increasing Interest and Apps at Avila

At Capture Higher Ed, we like to end each workweek with a little good-natured bragging. It helps us embark on the weekend upbeat, exuberant and…

Charting The Student Decision Journey

Charting The Student Decision Journey

Does your grocery store have a customer card? Kroger has one, and it offers its “valued customers” fuel points with each purchase. When the customer…

Beanball Admissions: How You Have Been Misled About Student Recruitment

Beanball Admissions: How You Have Been Misled About Student Recruitment

Imagine your ideal prospective student. Picture her standing with a group of friends or sitting alone with ear buds in, doing whatever it is that post-millennials…

20 People to Know in Education and Workforce Development

20 People to Know in Education and Workforce Development

This year, Capture's very own Thom Golden, VP of Data Science, was selected by Louisville Business First as one of the Top 20 People to Know…

Capture Higher Ed Announced As Kentucky’s 3rd Fastest Growing Company

Capture Higher Ed Announced As Kentucky’s 3rd Fastest Growing Company

Mar-Tech firm enters fifth year of bringing innovative technologies to collegiate enrollment management offices across the country Louisville, KY: Capture Higher Ed, a Louisville-based marketing and…

The Art and Science of Search

The Art and Science of Search

Movies with military themes always seem to get me.  Maybe its just because I am a guy and all the guns and explosions hold my…

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