My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969 he was enrolled in Corning Community College. Twenty years later, I would do the same. My father and I were both born in Corning,...
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has...
More than ever before, universities across the country are making it a priority to secure recurring alumni donations. Not only do these gifts provide stability for the institution, they often make the cash flow of their donors run smoother. Some find it much easier to...
How should graduate recruitment professionals use social media and e-marketing to assist in their important work? This is the question tackled in the recent Capture Higher Ed webinar, Social Media and Digital Marketing: Tips to Boost Your Graduate Recruitment. For the...
In the recent webinar, New Generation, New Expectations: Retaining Generation Z in Higher Education, Capture Higher Ed marketing expert, Sean Hill, used research compiled by two professors at Southeast Missouri State University to discuss what Gen Z wants from their...
Meet George Jetson! And his personal assistant, Alexa! The integrated home is a natural extension of busy lives. “Alexa, remind me to pick up my child at 3:00.” Or, “Alexa, remind me there is a Coke in the freezer.” We all live busy lives, and Alexa (along with other...
The 2019 NACAC National Conference is coming to Capture Higher Ed’s hometown of Louisville and the company is celebrating with the most-anticipated party for NACAC attendees Thursday, Sept. 26, from 8 p.m. to 11 at Rabbit Hole Distillery, a gorgeous new bourbon-making...
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name the town it resides in? The answer is South Bend, Indiana. Now another question: what do you imagine the relationship between...
First impressions are lasting impressions! As new students arrive on campus, the Buzz crew discusses just how critical these first few days and weeks are. Also, goats on campus, beer in the classroom, NCAA and T. Boone Pickens – it’s another round of higher ed quick...
As a Louisville-based tech startup working in higher education, Capture Higher Ed is eagerly anticipating the arrival of the NACAC 2019 National Conference to its Kentucky home. From the company’s sponsorship of the Learn Booth to its highly anticipated party at a...
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