Capture Blog

The History of Enrollment Management: Jack Maguire and the “Grand Design”

The History of Enrollment Management: Jack Maguire and the “Grand Design”

To read the full four-part e-book, The History of Enrollment Management, click here. This year, in many ways, is the 40th anniversary of what we…

Envision Success: Real-World Accuracy

Envision Success: Real-World Accuracy

Last spring, the scientists in Capture Labs — the technology development team of Capture Higher Ed — started building applicant models for our partner universities…

Knowing Your Transfer Students (Like Me)

Knowing Your Transfer Students (Like Me)

Picture move-in day on campus. Hundreds of bright-eyed teens, clutching boxes filled with coordinating items to decorate their dorm. Bundles of nerves and hormones, the…

Five Enrollment Data Resources You Should Be Reading

Five Enrollment Data Resources You Should Be Reading

Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I…

Episode 4 – Interview with Zain Khandwala Part 2

Episode 4 – Interview with Zain Khandwala Part 2

Could an algorithm ever do the job of an admissions officer? How do you build a data-driven analytic culture? How can universities best utilize analytics…

Episode 3 – Interview with Zain Khandwala Part 1

Episode 3 – Interview with Zain Khandwala Part 1

What does the hype cycle and trough of disillusionment look like in the higher education data space? Have we been here before? Data Science, informatics,…

Capture Success: Open for Open House

Capture Success: Open for Open House

This past spring, Tusculum College in Greeneville, Tenn. was looking to accomplish what many colleges want to see: to increase campus visits. Using Capture Behavioral Engagement…

Using Social Media for Enrollment Marketing: Some Best Practices

Using Social Media for Enrollment Marketing: Some Best Practices

Social media should be part of a larger marketing strategy, just not the entire strategy. This has been the advice of the National Association for…

If Only There Were Some Magic Words

If Only There Were Some Magic Words

You’ve intrigued a student with an engaging subject line and gotten them to open your email. Now what should you say that will motivate them…

A Simple Primer on Predictive Modeling

A Simple Primer on Predictive Modeling

Sometimes it’s good to stop, take a deep breath, and get down to brass tacks — in this case, the basics of predictive modeling in…

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