Our partner colleges and universities constantly make us proud at Capture Higher Ed. That’s why we were delighted to see the recent multimedia feature on the Chronicle of Higher Education’s website about Colby College and its catalyzing efforts to revitalize downtown...
Does the word count in emails impact the open-to-click rate? It’s a common question for those trying to engage prospective students via email marketing. And it’s a question Capture Higher Ed’s Communication Department recently asked Capture Labs to study. What we...
At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones who are not yet our partners) send out to engage students. Emails that seem long, to our mind, give us pause. If we were young, would we be...
More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded and ineffective graduate recruitment practices and marketing approaches. What does this mean?...
Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different shapes and, perhaps most importantly, promotes different ideas. Some businesses prefer to focus on the idea...
In a recent opinion article in Inside Higher Ed, Lehigh University President John D. Simon points out the obvious environment colleges face today: doubt as to their value, growing cost and a growing need for financial aid, and technological innovation. Simon also sees...
An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both? When I taught community college as an adjunct professor, I taught basic composition. One might expect...
Capture Higher Ed’s Len Napolitano was highlighted, Oct. 2, in Louisville Business First for being named the company’s first-ever president. The Long Island, N.Y., native was officially appointed to the new role on Sept. 4 by Capture’s board of directors. “As...
On the first day of autumn, I was looking over a summary of Inside Higher Ed’s 2019 Survey of College and Admissions Officers. Written by Scott Jaschik, the article begins by detailing a singular, notable change. In previous years, the survey, conducted by Gallup,...
How do you know when an alum is actively considering a planned gift? Not just the capacity to complete a planned gift sometime in the future…but actively considering their estate planning options. How can you better support those alumni based on their unique...
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