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How to Grow a Research Program on Gender and Philanthropy

How to Grow a Research Program on Gender and Philanthropy

What does it mean for women? What does it mean for men? What does it mean for women vs. men? Do women and men behave differently? For Dr. Debra Mesch, professor of philanthropic studies at Indiana University-Purdue University in Indianapolis (IUPUI), the role of...
Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges and universities not only need to use video, but they need to know how to use it for their specific goals. But why invest in...
The Four Kinds of Students Interested in MPS Programs

The Four Kinds of Students Interested in MPS Programs

Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s degrees over the past two decades, this new increase will come from Master of Professional Studies (MPS)...
How to Time the Planned Giving Conversation Correctly

How to Time the Planned Giving Conversation Correctly

As anyone who has worked in fundraising knows, success in planned giving is a matter of timing. If you reach out too soon, the conversation often does not take shape because the prospective donor isn’t ready. If you reach out too late, the conversation likely already...
The Staying Power of Oxford: An Example of Adaptation

The Staying Power of Oxford: An Example of Adaptation

“What,” asks the president of the University of Notre Dame, “does the 13th century have to teach us in the 21st century?” Specifically, asks the Rev. John I. Jenkins, what is the “staying power” of the University of Oxford? Oxford, dating back at least 800 years (and...
All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography gear. For books, I may look on Amazon, which links me to innumerable booksellers around the world. And antiques? Everything But The House, an online...
Study: Half of Wealthy Households Have no Philanthropic Plan

Study: Half of Wealthy Households Have no Philanthropic Plan

A newly published study — The 2018 U.S. Trust Study of High Net Worth Philanthropy — reports that high-net-worth (HNW) households increased the amount they gave on average to charitable causes and organizations in 2017. Dr. Una Osili, associate dean for research and...
How Technology Guides Donor Outreach During A Crisis

How Technology Guides Donor Outreach During A Crisis

An issue with the Greek system … An athletic program under investigation … Faculty members in hot water … Or any of the myriad of issues that require gift officers to manage donor relations through a crisis. Sooner or later, a university advancement...
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