Capture Blog

​In 2020 People Will Stop Talking To You – So Plant A Tree

​In 2020 People Will Stop Talking To You – So Plant A Tree

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

​Targeting and Technology: Driving Students To Apply and Enroll

​Targeting and Technology: Driving Students To Apply and Enroll

Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site…

​Data Considerations for Predictive Admissions Products

​Data Considerations for Predictive Admissions Products

Part 1—Time and Pools (The following is Part 1 of a two-part blog series overviewing four components of good and bad quality data for predictive…

How the Internet Killed the Enrollment Funnel

How the Internet Killed the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action…

​Capture Success: Your Secret Admirers Don’t Have to be Secret

​Capture Success: Your Secret Admirers Don’t Have to be Secret

Capture Higher Ed’s Progressive Identification—a new feature of Capture Behavioral Engagement (CBE)—allows our partner colleges and universities to gather information about anonymous visitors to their…

​Finding the Purple Cow

​Finding the Purple Cow

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Being Less Wrong: The Competitive Advantage of Machine Learning

Being Less Wrong: The Competitive Advantage of Machine Learning

We have chosen a difficult prediction problem. We predict the future in an ever-changing market, using inconsistent institutional data that were collected for other purposes.…

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

Minutes After Hail Mary, Web Traffic to UTK Admissions Explodes: Was it the Dobbs Effect?

The 5-1 University of Tennessee-Knoxville Volunteers have been the Harry Houdini of college football, narrowly escaping defeat time and time again throughout the first half…

Capture Success: Increasing Interest and Apps at Avila

Capture Success: Increasing Interest and Apps at Avila

At Capture Higher Ed, we like to end each workweek with a little good-natured bragging. It helps us embark on the weekend upbeat, exuberant and…

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