Capture Blog

Is the Financial Aid Process A Barrier to College?

Is the Financial Aid Process A Barrier to College?

Microsoft co-founder and retired chief executive Bill Gates was dispensing book recommendations last month like a seasoned literary critic. First, he made news with a…

The Evolving Profile of the Modern College Student

The Evolving Profile of the Modern College Student

The popular conception of the typical college student — middle- to upper-income young people who just graduated from high school and are enjoying their first…

Marketing Gen Z and The Genius of Poo-Pourri

Marketing Gen Z and The Genius of Poo-Pourri

As technology evolves, so does humanity’s way of using it. Perhaps one of the best examples of this is found in how we communicate. Within…

Capture Named One of Inc.’s Best Workplaces 2017

Capture Named One of Inc.’s Best Workplaces 2017

Last week, Capture Higher Ed Brand Manager Kristen Fisher wrote a blog about fostering an amazing workplace culture and used Capture as a shining example…

Are Discounting Strategies Sustainable Long Term?

Are Discounting Strategies Sustainable Long Term?

The National Association of College and University Business Officers (NACUBO) released its 2016 Tuition Discounting Study last month. The annual study, which surveys scholarship and…

Capture Mythbusters: Rejecting 5 Enrollment Management Myths

Capture Mythbusters: Rejecting 5 Enrollment Management Myths

The model being sold to universities for marketing to prospective students is not working. It’s defective. Broken. Kaput. A big reason for this is that…

Creating a Lasting Culture Among Your Admissions Team

Creating a Lasting Culture Among Your Admissions Team

People say to write about what you know. If there is one thing that I know about it, it’s fostering an amazing culture in the…

Preparing For Launch: T-Minus June and Counting

Preparing For Launch: T-Minus June and Counting

Capture Higher Ed is pushing to launch as many partner campaigns as possible in June. Here’s why — June-launched campaigns have been some of our…

Episode 11 – Attributing Success in a Complex Recruitment Environment

Episode 11 – Attributing Success in a Complex Recruitment Environment

Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking…

Why Capture Loves Our Partner, The University of Tennessee, Knoxville

Why Capture Loves Our Partner, The University of Tennessee, Knoxville

We love all of our partners, but The University of Tennessee, Knoxville is currently holding a special place in our hearts. Our friends in Orange…

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