Capture Blog

Web Browsing Patterns by Ethnicity

Web Browsing Patterns by Ethnicity

As Capture Labs conducted year-end analysis on Capture Behavioral Engagement, one of its primary goals was to understand and describe the ways different student populations…

Make Your Burrito Different: Crafting A Differentiating Brand

Make Your Burrito Different: Crafting A Differentiating Brand

One day I decided to eat lunch at Qdoba. Soon after arriving, with a head stuffed with marketing and branding ideas and a face stuffed…

The (not so) Magic Number 43

The (not so) Magic Number 43

Near the beginning of every episode of The WeightList Podcast, Capture Higher Ed’s podcast hosted by Drs. Thom Golden and Brad Weiner, the two data scientists each…

Episode 7 – Driving in the Rear View: Predicting Success in New Student Markets

Episode 7 – Driving in the Rear View: Predicting Success in New Student Markets

How do you recruit in new markets using predictive models that are built on your enrollment history? If you have never enrolled a student from…

Adopting an Abundant Enrollment Management Outlook

Adopting an Abundant Enrollment Management Outlook

A prominent theory in enrollment management hinges on a vivid typology of the Gen Z prospective student as existing in a state of perpetual distraction.…

Nudging Students Through Their Journey

Nudging Students Through Their Journey

Capture Behavioral Engagement (CBE), Capture Higher Ed’s innovative tool that allows partner universities to monitor behavior on their websites and market accordingly, has a variety…

Social Media and Recruitment: Best Practices in Action

Social Media and Recruitment: Best Practices in Action

Prospective students at different points in their decision journey are going to use social media in different ways. But the overarching theme for all of…

Understanding the Experience Economy

Understanding the Experience Economy

Though it has been 15 years since Joseph Pine and James H. Gilmore framed it, a thorough understanding of the “Experience Economy” is essential to…

Capture Book Club: What We’re Reading, Vol. 1

Capture Book Club: What We’re Reading, Vol. 1

Learning something new is a three-step process that usually operates on its own timetable — meaning you can learn practically anything within a relatively short…

Capture Bowl Season: The University of Toledo

Capture Bowl Season: The University of Toledo

Who always wins a bowl game? The admissions team. The University of Toledo lost the Camellia Bowl, 31-28, to Appalachian State University, Dec. 17, after…

Please wait...

Subscribe to our weekly blog digest!

You will get fresh weekly content, and we will never sell your email.