Weightlist Episode 19 – Gone Fishin’ – Why We Need You to Take a Vacation
More than half of American workers do not take all of their yearly allotted vacation time. The work of an enrollment manager is rewarding, but indeed exhausting and the end of the year (which is really the half-way point of the academic calendar) is a great time to...
Weightlist Episode 18 – Giving Your Enrollment a Nudge
Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel...
Weightlist Episode 17 – Enrollment Management at 2-Year Institutions with Julie Marlatt and Andre Richburg
Enrollment at America’s community colleges has been in steady decline since 2011 and although there is national attention garnered from some tuition-free programs, a new way of thinking about enrollment at 2-year colleges is desperately needed. Brad and Thom welcome...
Top 5 Enrollment Data Resources You NEED To Be Reading Now
Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I feel on a daily basis in my job: perpetual newbie. “In this era of ‘becoming,’ everyone becomes a newbie,” Kelly...
Weightlist Episode 16 – Reshaping Educational Accountability with Aimee Rogstad Guidera
There are data silos and then there are educational data fortresses, each separate from each other as students traverse the P-20 pipeline. But the Data Quality Campaign and it’s President & CEO Aimee Rogstad Guidera are breaking down decades of barriers and...
Weightlist Episode 15 – Back in the Enrollment Lab with Eric Maguire
Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall...
Weightlist Episode 14 – Is Enrollment Management Ready for AI?
If artificial intelligence and smart automation can change the way dairy farmers approach their work, why can it not do the same for enrollment managers? How can Enrollment Managers cut through the noise and analyze AI and automation options that are available now,...
The Road to NACAC: How To Make This Year’s Conference the Most Productive Yet
For many of us enrollment professionals, the National Association for College Admission Counseling (NACAC) National Conference highlights our year and kicks off the fall recruiting season. As a veteran of the conference, I think this is the most wonderful time of year...
