Capture Blog

Using Social Media for Enrollment Marketing: Some Best Practices

Using Social Media for Enrollment Marketing: Some Best Practices

Social media should be part of a larger marketing strategy, just not the entire strategy. This has been the advice of the National Association for…

If Only There Were Some Magic Words

If Only There Were Some Magic Words

You’ve intrigued a student with an engaging subject line and gotten them to open your email. Now what should you say that will motivate them…

A Simple Primer on Predictive Modeling

A Simple Primer on Predictive Modeling

Sometimes it’s good to stop, take a deep breath, and get down to brass tacks — in this case, the basics of predictive modeling in…

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Is Enrollment Prediction Experiencing a Flattened Innovation Curve?

Given the critical importance of accurate predictions, it is alarming that the lion’s share of prediction methodology used by enrollment managers is (charitably) decades old,…

5 Tips for Creating Effective Marketing Emails

5 Tips for Creating Effective Marketing Emails

Capture Higher Ed’s communication department creates many emails to send to high school students and their families on behalf of colleges and universities. We’ve learned…

Tweeting, Tailgating and Tennessee Football

Tweeting, Tailgating and Tennessee Football

Have you ever heard 100,000 people sing “Rocky Top?” Well I have, and let me tell ya — it’s impressive. The University of Tennessee knows…

Measuring Positive and Negative Words in a Subject Line

Measuring Positive and Negative Words in a Subject Line

High school students are bombarded with messages coming from all around them, and this is especially true for their email inbox. That means crafting an…

Introducing: The Dejargonizer

Introducing: The Dejargonizer

Pop quiz: If you were to get the following email, would you know what to do? ** Brad, My SQL transistor is down, our only…

The Middleman We Insist On: Why Name Sellers Run Enrollment Management

The Middleman We Insist On: Why Name Sellers Run Enrollment Management

Pre-internet, if you wanted to sell your car you would likely take out an ad in the local classified section, stick a sign in the car window…

Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

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