Infographic: Ashley’s Journey from Website Visitor to College Applicant
This infographic depicts a student recruitment journey when it is facilitated by Capture’s Behavioral Intelligence Platform. With industry-leading marketing automation, fully managed services and AI-powered predictive modeling built specifically for higher...
Don’t Open This Email: How to Talk to a Brain
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your attention. Since at least 2000, when The Attention Economy: Understanding the New Currency of Business was...
When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’
Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different shapes and, perhaps most importantly, promotes different ideas. Some businesses prefer to focus on the idea...
Gender Marketing: How Men and Women Receive Messages Differently
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has...How Do Predictive Engines Work in Higher Ed?
We know that Envision, Capture Higher Ed’s cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make those predictions. But what happens between feeding student data in and getting predictions...
How Do Machines Think? Learning About Machine Learning
From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our...
How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
A Case for Experimentation in Enrollment Management
In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of...
