Capture Blog

Building a Killer Brand Manual, Part 2: Messaging

Building a Killer Brand Manual, Part 2: Messaging

Building a brand manual that provides detailed guidelines for the design elements of your brand is crucial. (Check out part 1 of this blog for…

Building a Killer Brand Manual, Part 1: Visual Identity

Building a Killer Brand Manual, Part 1: Visual Identity

Building a brand manual can seem like a huge task if you’re starting from scratch. And, while it’s true that they can take a lot…

Which Is More Effective for Student Recruitment?

Which Is More Effective for Student Recruitment?

Social media is kind of a big deal these days. It seeps into pretty much all aspects of our lives, and for high schoolers, that…

Art of the Deal? A.I. Throws Off Constraints of Human Language

Art of the Deal? A.I. Throws Off Constraints of Human Language

Have you ever been negotiating with someone and, when you reached an impasse, just started making up a new way of communicating? That’s what the…

Google Analytics is Good … but Marketing Automation is Great!

Google Analytics is Good … but Marketing Automation is Great!

As a marketer in the digital landscape, I get a great many questions about Google Analytics from friends, family and colleagues. And as numerous modern…

5 Things Designers Wish Non-Designers Knew

5 Things Designers Wish Non-Designers Knew

The design world is filled with lingo and “designer jargon” that can sound like a foreign language (and sometimes is — see No. 3). Unfortunately,…

Providing Actionable Info: Data Science in Higher Ed

Providing Actionable Info: Data Science in Higher Ed

Colleges today are accumulating new data at a rate that exceeds their capacity to extract value from it. How can these institutions use this data…

Why Does Everyone Want To Be A Data Scientist?

Why Does Everyone Want To Be A Data Scientist?

Data and technology are at the core of everything Capture Higher Ed does. That’s why we often find ourselves explaining the relevance of data science…

What Is Data Exhaust? Cutting Through the Fumes

What Is Data Exhaust? Cutting Through the Fumes

Data is all around us — from the constant data that our smart phones generate to the data that results from our online browsing; from…

How Do You Know What’s Working in Your Student Recruitment?

How Do You Know What’s Working in Your Student Recruitment?

It’s a time for intense, data-driven naval gazing for most colleges and universities across the country. May 1 — National Decision Day — has come…

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