What’s Driving Changes in Recruitment Marketing?
Between changes in student search, upheaval in federal financial aid, shifting prospective student demographics, growing cost concerns among families, the massive digital transformation in student recruiting, and much more … the vastness of the higher ed landscape and...
Nicole’s Guide to Dubuque: MIDWest Conference Edition
I am Nicole Bumphrey, Enrollment Solutions Consultant at Capture Higher Ed, and I have called Dubuque, Iowa, my home for more than 13 years. So I was thrilled when I learned the MIDWest Conference was heading my way this year! As Iowa’s oldest city, Dubuque has a rich...
NAGAP Recap 2024: GEM Summit in Derby City Was a Winning Ticket
Graduate enrollment professionals from across the country descended on Capture Higher Ed’s hometown of Louisville, Ky., last month for the 2024 version of the NAGAP Graduate Enrollment Management Summit. It was only a week from the 150th running of the Kentucky Derby...
Prioritizing Data-Driven Investment in Student Recruitment
Does your institution have the data it needs to allocate student recruitment resources that yield the best ROI? Does it have the data to reach and engage your most ideal, best-fit prospective students? Does it have the data you need to prioritize the touch points that...
Shopping for Marketing Automation? Here’s What to Avoid
While adopting marketing automation can bring significant value to higher education enrollment and marketing teams, there are also challenges institutions may encounter. Here are seven common pitfalls and ways to avoid them. Pitfall No. 1 Jumping into marketing...
Delving into Data: Effective Graduate Student Recruitment in Five Data Sets
Institutions continually seek innovative strategies to attract top-tier students in the fast-paced graduate enrollment world. One such strategy gaining traction is using data analytics to craft personalized marketing campaigns. By delving into extensive data sets,...
A Local Guide to Louisville: NAGAP Edition
Loo-a-vul. Luh-vul. Loo-ee-ville. Loo-uh-ville. No matter how you say it, Louisville is a great place to visit, and Capture Higher Ed would know. It’s where we call home. While you’re in town for the NAGAP 2024 Graduate Enrollment Management Summit, let us be your...
Integrating Marketing Automation into CRMs to Revolutionize Student Outreach
In this recent blog, we discussed the growing and evolving use of CRMs for enrollment management over the years. Now, let’s talk about the increased importance of integrating marketing automation technologies into CRM platforms. This potent one-two punch has the...
