Capture Blog

Why Capture Loves Our Partner, The University of Tennessee, Knoxville

Why Capture Loves Our Partner, The University of Tennessee, Knoxville

We love all of our partners, but The University of Tennessee, Knoxville is currently holding a special place in our hearts. Our friends in Orange…

Real-Time Yield: Increase Conversions By Communicating in the Moment

Real-Time Yield: Increase Conversions By Communicating in the Moment

Finish strong! How many times do we plead with high school seniors to avoid the dreaded senioritis and maintain focus and urgency through their final…

CBE — Capturing Success 1-on-1

CBE — Capturing Success 1-on-1

A major selling point of Capture Behavioral Engagement (CBE) is the ability to monitor student’s web behavior then communicate one-on-one with each prospect based on…

Capture Book Club: Special CEO Edition

Capture Book Club: Special CEO Edition

Capture Higher Ed CEO Steve Huey is an avid reader. He reads with vigor and purpose, and keeps track of what he learns through a…

15 Mind-Blowing Facts About Big Data and Analytics

15 Mind-Blowing Facts About Big Data and Analytics

At about this time last year, Data Science Central, an online resource for those who work with big data, published a blog that listed 15…

Time for Marketing To Take A Stand!

Time for Marketing To Take A Stand!

My background says I know a lot about marketing — my schooling, jobs, passions — and I apply that to the field of Enrollment Management.…

The Marketing of Higher Education: Tips and Reminders

The Marketing of Higher Education: Tips and Reminders

Early in The Marketing of Higher Education, the first installment of a new Verticals educational series from the international paper company Sappi North America, the writers…

Students Now Set the Terms in Higher Ed Recruitment

Students Now Set the Terms in Higher Ed Recruitment

Remember Susan Boyle? When she walked out on the stage of Britain’s Got Talent in April of 2009, the audience assumed she was doomed. Maybe…

Butts In Seats: How Are Capture Partners Doing?

Butts In Seats: How Are Capture Partners Doing?

May 1 was National College Freak Out Day (aka National College Decision Day), the nationwide deadline for prospective college students to decide where they’re going…

Knowing Who Is Interested in You: The Power of 16

Knowing Who Is Interested in You: The Power of 16

The benefits of knowing who is on your school’s website — researching specific programs, learning about your admission requirements and more — may be summed…

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